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Theorie
63
Theory
63
Consumer behaviour
61
Konsumentenverhalten
61
Market research
31
Marktforschung
31
Estimation theory
21
Marketing
21
Schätztheorie
21
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16
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16
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14
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14
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13
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13
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13
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12
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11
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10
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9
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9
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9
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9
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8
Entscheidung
8
Private consumption
8
Privater Konsum
8
Beziehungsmarketing
7
Cluster analysis
7
Clusteranalyse
7
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7
Market segmentation
7
Marketing management
7
Marketingmanagement
7
Multivariate Analyse
7
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7
Prognoseverfahren
7
Relationship marketing
7
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6
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6
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Free
132
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77
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Article
250
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176
Other
7
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Article in journal
83
Aufsatz in Zeitschrift
83
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26
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26
Graue Literatur
24
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24
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14
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14
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272
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159
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1
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1
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Wedel, Michel
286
Kamakura, Wagner A.
184
Pieters, Rik
50
DeSarbo, Wayne S.
30
Du, Rex Yuxing
16
DeSarbo, Wayne
14
Böckenholt, Ulf
12
Bijmolt, Tammo H. A.
10
Ebbes, Peter
10
Haaijer, Rinus
10
Lenk, Peter
10
Zhang, Jie
10
Hofstede, Frenkel ter
9
Kamakura, Wagner
9
Moon, Sangkil
9
Agrawal, Jagdish
8
Sándor, Zsolt
8
Vriens, Marco
8
Lee, Jonathan
7
Mittal, Vikas
7
Rust, Roland T.
7
Boter, Jaap
6
Rouwendal, Jan
6
Russell, Gary
6
Batra, Rajeev
5
Bockenholt, Ulf
5
Franses, Philip Hans
5
Gessner, Guy
5
Lans, Ralf van der
5
Mazzon, Jose Afonso
5
Mela, Carl F.
5
Naik, Prasad A.
5
Neslin, Scott
5
Paap, Richard
5
Pieters, F. G. M. (Rik)
5
Rosbergen, Edward
5
Steenkamp, Jan-Benedict E.M.
5
Bijmolt, Tammo H.A.
4
Boatwright, Peter
4
De Bruyn, Arnaud
4
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Faculteit Economie en Bedrijfskunde, Rijksuniversiteit Groningen
6
American Marketing Association
1
Center for Economic Research <Tilburg>
1
Erasmus Research Institute of Management
1
Faculteit der Economische Wetenschappen en Bedrijfskunde, Vrije Universiteit
1
Landbouwuniversiteit Wageningen / Faculty of Economics
1
VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics
1
Visual Marketing Conference <2005, Ann Arbor, Mich.>
1
Winter Educators' Conference <1996, Hilton Head Island, SC>
1
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Journal of marketing research : JMR
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
Journal of marketing
15
Marketing Science
13
Research report / Graduate School Research Institute Systems, Organisations and Management
9
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Robert H. Smith School Research Paper
8
Journal of retailing
7
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
7
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Research Report / Faculteit Economie en Bedrijfskunde, Rijksuniversiteit Groningen
6
Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
6
Journal of business research : JBR
5
Journal of the Academy of Marketing Science
5
Management Science
5
Psychometrika
5
Research report / Graduate School Research Institute Systems, Organisations and Management / Graduate School Research Institute Systems, Organisations and Management
5
Conjoint measurement : methods and applications
4
Economics letters
4
International Series in Quantitative Marketing
4
Journal of Consumer Research
4
Journal of applied econometrics
4
Fundamentals of marketing research ; Vol. 6
3
Journal of Business & Economic Statistics
3
Journal of Business Research
3
Journal of behavioral decision making
3
Marketing letters : a journal of research in marketing
3
Operations research, Management science : OR MS ; the international literature digest
3
Statistica Neerlandica
3
Discussion paper / Center for Economic Research, Tilburg University
2
Economics Letters
2
Foundations and trends in marketing : FTMKT
2
International Journal of Forecasting
2
International journal of forecasting
2
Journal of Classification
2
Journal of Econometrics
2
Journal of Economic Psychology
2
Journal of Social Marketing
2
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Source
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ECONIS (ZBW)
259
OLC EcoSci
90
RePEc
65
BASE
8
USB Cologne (EcoSocSci)
6
Other ZBW resources
5
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81
Estratificação socioeconômica e consumo no Brasil
Kamakura, Wagner A.
;
Mazzon, José Afonso
-
2013
Persistent link: https://www.econbiz.de/10010473684
Saved in:
82
Empirical generalizations in retailing
Kamakura, Wagner A.
;
Kopalle, Praveen K.
;
Lehmann, Donald R.
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 121-124
Persistent link: https://www.econbiz.de/10010401619
Saved in:
83
Special issue: Empirical generalizations in retailing
Kamakura, Wagner A.
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010401624
Saved in:
84
Marketing research
Kamakura, Wagner A.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008773104
Saved in:
85
Quantitative trendspotting
Du, Rex Yuxing
;
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
49
(
2012
)
4
,
pp. 514-536
Persistent link: https://www.econbiz.de/10009580836
Saved in:
86
How economic contractions and expansions affect expenditure patterns
Kamakura, Wagner A.
;
Du, Rex Yuxing
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
2
,
pp. 229-247
Persistent link: https://www.econbiz.de/10009581303
Saved in:
87
Evaluation of subsidiary marketing performance : combining process and outcome performance metrics
Grewal, Dhruv
;
Iyer, Gopalkrishnan R.
;
Kamakura, Wagner A.
- In:
Data envelopment analysis : a handbook of empirical …
,
(pp. 491-513)
.
2016
Persistent link: https://www.econbiz.de/10011474815
Saved in:
88
A probabilistic choice model for market segmentation and elasticity structure
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
26
(
1989
)
4
,
pp. 379-390
Persistent link: https://www.econbiz.de/10001075767
Saved in:
89
Long-term view of the diffusion of durables : a study of the role of price and adoption influence processes via tests of nested models
Kamakura, Wagner A.
- In:
International journal of research in marketing : IJRM ; …
5
(
1988
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10001058120
Saved in:
90
Consumer sentiment and buying intentions revisited : a comparison of predictive usefulness
Kamakura, Wagner A.
- In:
Journal of economic psychology : research in economic …
7
(
1986
)
2
,
pp. 197-220
Persistent link: https://www.econbiz.de/10001023852
Saved in:
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