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The impact of national brand introductions on hard-discounter image and share-of-wallet
Lourenço, Carlos J. S.; Gijsbrechts, Els - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 368-382
Persistent link: https://www.econbiz.de/10010223392
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Shopper loyalty to whom? : chain versus outlet loyalty in the context of store acquisitions
Lin, Arjen van; Gijsbrechts, Els - In: Journal of marketing research : JMR 51 (2014) 3, pp. 352-370
Persistent link: https://www.econbiz.de/10010380950
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Close encounter with the hard discounter : a multiple-store shopping perspective on the impact of local hard-discounter entry
Vroegrijk, Mark; Gijsbrechts, Els; Campo, Katia - In: Journal of marketing research : JMR 50 (2013) 5, pp. 606-626
Persistent link: https://www.econbiz.de/10010195938
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Battling for the household's category buck : can economy private labels defend supermarkets against the hard-discounter threat?
Vroegrijk, Mark; Gijsbrechts, Els; Campo, Katia - In: Journal of retailing 92 (2016) 3, pp. 300-318
Persistent link: https://www.econbiz.de/10011566701
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Take turns or march in sync? : the impact of the national brand promotion calendar on manufacturer and retailer performance
Guyt, Jonne Y.; Gijsbrechts, Els - In: Journal of marketing research : JMR 51 (2014) 6, pp. 753-772
Persistent link: https://www.econbiz.de/10010471014
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Gains and losses of exclusivity in grocery retailing
Gielens, Katrijn; Gijsbrechts, Els; Dekimpe, Marnik G. - In: International journal of research in marketing : IJRM ; … 31 (2014) 3, pp. 239-252
Persistent link: https://www.econbiz.de/10010427997
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Beyond promotion-based store switching : antecedents and patterns of systematic multiple-store shopping
Gijsbrechts, Els; Campo, Katia; Nisol, Patricia - In: International journal of research in marketing : IJRM ; … 25 (2008) 1, pp. 5-21
Persistent link: https://www.econbiz.de/10003662466
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Optimal prices, package sizes and package compositions in a market with variety seeking and loyal consumers
Gijsbrechts, Els (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002177455
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Beyond promotion-based store switching : antecedents and consequences of systematic multiple-store shopping
Gijsbrechts, Els (contributor); Campo, Katia (contributor);  … - 2005
Persistent link: https://www.econbiz.de/10002947699
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A decision support system for allocating marketing resources to products and product groups
Naert, Ph.; Gijsbrechts, E. - 1984
Persistent link: https://www.econbiz.de/10002564250