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Market selection and product positioning decisions' implications for short- and long-term performance : evidence from the US music industry

Hoskins, Jake David; Griffin, Abbie - In: The journal of product & brand management 32 (2023) 4, pp. 582-599

Persistent link: https://www.econbiz.de/10014281356

Serial Innovators : How Individuals Create and Deliver Breakthrough Innovations in Mature Firms

Griffin, Abbie; Price, Raymond L.; Vojak, Bruce - 2020

Serial Innovators: How Individuals Create and Deliver Breakthrough Innovations in Mature Firms zeros in on the cutting-edge thinkers who repeatedly create and deliver breakthrough innovations and new products in large, mature organizations. These employees are organizational powerhouses who...

Persistent link: https://www.econbiz.de/10014479550

Marketing principles and best practices

Czinkota, Michael R.; Dickson, Peter R.; Dunne, Patrick M. - 2005 - 3rd ed

Persistent link: https://www.econbiz.de/10013485464

Integrating mechanisms for marketing and R&D : commentary

Griffin, Abbie - 1994

Persistent link: https://www.econbiz.de/10013409699

Best practices in new product development and innovation : results from PDMA's 2021 global survey

Præst Knudsen, Mette; Zedtwitz, Maximilian von; … - In: The journal of product innovation management : an … 40 (2023) 3, pp. 257-275

Persistent link: https://www.econbiz.de/10014291999

The high-end bias : a decision-maker preference for premium over economy innovations

Reinhardt, Ronny; Gurtner, Sebastian; Hoskins, Jake D.; … - In: Long range planning : LRP ; international journal of … 57 (2024) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10014529422

Do Certified Mail Third-Wave Follow-ups Really Boost Response Rates and Quality?

Schmidt, Jeffrey; Calantone, Roger; Griffin, Abbie; … - In: Marketing Letters 16 (2005) 2, pp. 129-141

The Total Design Method (TDM) of designing and implementing mail surveys has been shown to achieve high response rates. One key step in the TDM is sending a third-wave of surveys by certified mail. However, little research exists to verify the effectiveness of this step in improving response...

Persistent link: https://www.econbiz.de/10005716510

Calculating, creating, and claiming value in business markets: Status and research agenda

Lilien, Gary; Grewal, Rajdeep; Bowman, Douglas; Ding, Min; … - In: Marketing Letters 21 (2010) 3, pp. 287-299

Persistent link: https://www.econbiz.de/10008526559

The Role of Transactional versus Relational Data in IMC Programs: Bringing Customer Data Together

ZAHAY, DEBRA; PELTIER, JAMES; SCHULTZ, DON E.; GRIFFIN, … - In: Journal of Advertising Research 44 (2004) 01, pp. 3-18

Persistent link: https://www.econbiz.de/10005425145

Integrating R&D and marketing : a review and analysis of the literature

Griffin, Abbie.; Hauser, John R.; Griffin, Abbie - Sloan School of Management, Massachusetts Institute of … - 1994

Cover title. Revision of: Integrating mechanisms for marketing R&D. 1994. "October 1994."

Persistent link: https://www.econbiz.de/10005574733