Narrow search
Showing 81 - 90 of 258
Cover Image
Quantitative data analyusis : multivariate techniques
Malhotra, Naresh K. - In: Marketing research : state-of-the-art perspectives ; …, (pp. 224-264). 2000
Persistent link: https://www.econbiz.de/10001611152
Cover Image
Validity and structural reliability of multidimensional scaling
Malhotra, Naresh K. - In: Journal of marketing research : JMR 24 (1987) 2, pp. 164-173
Persistent link: https://www.econbiz.de/10001036289
Cover Image
Self concept and product choice : an integrated perspective
Malhotra, Naresh K. - In: Journal of economic psychology : research in economic … 9 (1988) 1, pp. 1-28
Persistent link: https://www.econbiz.de/10001043152
Cover Image
Introduction: Analyzing accumulated knowledge and influencing the future
Malhotra, Naresh K. - 2013
Persistent link: https://www.econbiz.de/10009781367
Cover Image
Marketing research : an applied orientation
Malhotra, Naresh K. - 1996 - 2. ed.
Persistent link: https://www.econbiz.de/10004309748
Cover Image
Basic marketing research : applications to contemporary issues
Malhotra, Naresh K. - 2002 - Internat. ed.
Persistent link: https://www.econbiz.de/10004457851
Cover Image
Marketing research : an applied orientation
Malhotra, Naresh K. - 1999 - 3. ed.
Persistent link: https://www.econbiz.de/10004378727
Cover Image
Marketing research : an applied orientation
Malhotra, Naresh K. - 2004 - 4. ed., international ed.
Persistent link: https://www.econbiz.de/10004775524
Cover Image
Introduction: analyzing accumulated knowledge and influencing future research
Malhotra, Naresh K. - In: Review of marketing research 7 (2010), pp. 13-28
Persistent link: https://www.econbiz.de/10009957647
Cover Image
Personal reflections on my research contribution to marketing
Malhotra, Naresh K. - In: Review of marketing research 8 (2011), pp. 159-207
Persistent link: https://www.econbiz.de/10009957653