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Organizing and implementing the marketing effort : text and cases
Cespedes, Frank V. - 1991
Persistent link: https://www.econbiz.de/10000824034
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Aligning strategy and sales : the choices, systems, and behaviors that drive effective selling
Cespedes, Frank V. - 2014
Persistent link: https://www.econbiz.de/10010411337
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Selling after the crisis : senior executives must understand how dramatically the process needs to change
Cespedes, Frank V. - In: Harvard business review : HBR 99 (2021) 2, pp. 52-57
Persistent link: https://www.econbiz.de/10012548834
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Organizing and implementing the marketing effort : text and cases
Cespedes, Frank V. - 1991 - 2. [Dr.]
Persistent link: https://www.econbiz.de/10004126680
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Concurrent marketing : integrating product, sales, and service
Cespedes, Frank V. - 1995
Persistent link: https://www.econbiz.de/10004302860
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Managing marketing linkages : text, cases, and readings
Cespedes, Frank V. - 1996
Persistent link: https://www.econbiz.de/10004307656
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Going to market : distribution systems for industrial products
Corey, E. Raymond - 1989
Persistent link: https://www.econbiz.de/10000772063
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Coordinating marketing and sales in B2B organizations
Cespedes, Frank V. - In: Handbook of business-to-business marketing, (pp. 125-144). 2012
Persistent link: https://www.econbiz.de/10009500191
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How to identify the best customers for your business
Cespedes, Frank V.; Dougherty, James P.; Skinner, Ben S. - In: MIT sloan management review 54 (2012/13) 2, pp. 53-59
Persistent link: https://www.econbiz.de/10009715338
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Putting sales at the center of strategy
Cespedes, Frank V. - In: Harvard business review : HBR 92 (2014) 10, pp. 23-25
Persistent link: https://www.econbiz.de/10010417547