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Att förandra teknik : en studie utifr°an anställdas kunskap och interesse
Mattsson, Jan - 1983
Persistent link: https://www.econbiz.de/10000768066
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Strategy by bottom-up abstractions of the customer interface
Mattsson, Jan - In: Journal of strategic marketing 16 (2008) 5, pp. 391-399
Persistent link: https://www.econbiz.de/10003797125
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Developing a strategic abstraction tool for service innovation
Mattsson, Jan - In: Journal of strategic marketing 18 (2010) 2, pp. 133-144
Persistent link: https://www.econbiz.de/10003978351
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Customer Relationship Management (CRM) as innovation : taking care of the right customers
Mattsson, Jan - In: Innovation and the creative process : towards …, (pp. 48-56). 2008
Persistent link: https://www.econbiz.de/10003596259
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Strategic insights from mystery shopping in B2B relationships
Mattsson, Jan - In: Journal of strategic marketing 20 (2012) 4, pp. 313-322
Persistent link: https://www.econbiz.de/10009577756
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Strategic reflexivity in industrial service innovation : managing inter-organisational conflict
Mattsson, Jan - In: Innovation of strategic reflexivity, (pp. 210-222). 2015
Persistent link: https://www.econbiz.de/10010528763
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True Marketing : a value based philosophy for strategic marketing
Mattsson, Jan - In: Journal of strategic marketing 16 (2008) 3, pp. 175-188
Persistent link: https://www.econbiz.de/10003751290
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How bank loan officers evaluate persons applying for credit
Mattsson, Jan - In: Dienstleistungsmarketing : eine Bestandsaufnahme ; …, (pp. 151-170). 1993
Persistent link: https://www.econbiz.de/10001284699
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Initial penetration of European continental markets by small and medium-sized firms
Mattsson, Jan - 1986
Persistent link: https://www.econbiz.de/10001089851