Similar Search Results

Calder, Bobby J.; Malthouse, Edward C. - In: Kellogg on advertising & media : the Kellogg School of …, (pp. 1-36). 2008

Persistent link: https://www.econbiz.de/10003755902

Calder, Bobby J.; Malthouse, Edward C. - In: Media brands and branding, (pp. 89-93). 2008

Persistent link: https://www.econbiz.de/10003744926

Calder, Bobby J.; Malthouse, Edward C. - In: Medien im Marketing : Optionen der Unternehmenskommunikation, (pp. 253-291). 2009

Persistent link: https://www.econbiz.de/10003771420

Malthouse, Edward C.; Calder, Bobby J. - In: Kellogg on branding : the marketing faculty of the …, (pp. 150-168). 2005

Persistent link: https://www.econbiz.de/10003285364

Calder, Bobby J.; Malthouse, Edward C.; Schaedel, Ute - In: Journal of interactive marketing : a quarterly … 23 (2009) 4, pp. 321-331

Persistent link: https://www.econbiz.de/10003893295

Malthouse, Edward C.; Calder, Bobby J. - In: International journal of market research : JMRS ; the … 52 (2010) 2, pp. 217-230

Persistent link: https://www.econbiz.de/10003970836

Malthouse, Edward C.; Calder, Bobby J. - In: Cutting edge international research, (pp. 333-345). 2010

Persistent link: https://www.econbiz.de/10003985213

Malthouse, Edward C.; Calder, Bobby J.; Vandenbosch, Mark B. - In: Customer engagement : contemporary issues and challenges, (pp. 85-101). 2016

Persistent link: https://www.econbiz.de/10011430596

Kotler, Philip; Calder, Bobby J.; Malthouse, Edward C.; … - In: MIT sloan management review 54 (2012/13) 1, pp. 13-14

Persistent link: https://www.econbiz.de/10009660433

Malthouse, Edward C.; Calder, Bobby J.; Kim, Su Jung; … - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 427-444

Persistent link: https://www.econbiz.de/10011483103