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Oliver, Richard L. - In: Journal of consumer research : JCR ; an … 12 (1985) 3, pp. 324-340

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Bearden, William O. - In: Journal of consumer affairs : official publication of … 19 (1985) 2, pp. 222-240

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Oliver, Richard L. - In: Journal of business research : JBR 13 (1985) 3, pp. 235-246

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Oliver, Richard L.; Bearden, William O. - In: Journal of Business Research 13 (1985) 3, pp. 235-246

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Oliva, Terence A. - In: Management science : journal of the Institute for … 37 (1991) 5, pp. 607-623

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Oliver, Richard L. - In: Theoretical developments in marketing, (pp. 206-210). 1980

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Oliver, Richard L. - In: The handbook of marketing research : uses, misuses, and …, (pp. 569-587). 2006

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Oliver, Richard L. - In: Journal of marketing research : JMR 11 (1974) 3, pp. 243-253

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Oliver, Richard L. - 2010 - 2. ed.

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Oliver, Richard L. - 1997

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