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2001 - The Brand Management Od...
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Brand management
44
Markenführung
42
Markenartikel
33
Brand
29
Brand image
23
Markenimage
23
Consumer behaviour
17
Konsumentenverhalten
17
United Kingdom
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Markenpolitik
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Leadership style
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Corporate culture
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Produktmanagement
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Social web
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Virales Marketing
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Beziehungsmarketing
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Advertising
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Arbeitskräfte
3
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3
Bank employees
3
Bankberufe
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Brand equity
3
Cluster analysis
3
Clusteranalyse
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Article
144
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44
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7
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92
English
79
Spanish
2
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De Chernatony, Leslie
87
Chernatony, Leslie de
48
Buil, Isabel
41
de Chernatony, Leslie
34
Wallace, Elaine
27
Christodoulides, George
14
Cottam, Susan
11
Martínez, Eva
9
McDonald, Malcolm
9
Segal-Horn, Susan
9
Veloutsou, Cleopatra
8
Dall'Olmo Riley, Francesca
7
Merrilees, Bill
7
Harris, Fiona
6
Jevons, Colin
6
Drury, Susan
5
Bravo, Rafael
4
Cottam, Susan Louise
4
Montaner, Teresa
4
Abimbola, Temi
3
Bernath, Ratna
3
Daniels, Kevin
3
Guest, Duncan
3
Johnson, Gerry
3
Martinez, Eva
3
Martínez Salinas, Eva
3
Riley, Francesca Dall'Olmo
3
Brodie, Roderick J.
2
Brown, Ann
2
Chernatony, Leslie De
2
Coleman, Darren
2
Halliburton, Chris
2
Helman, Deborah
2
Hem, Leif E.
2
Konecnik Ruzzier, Maja
2
Lynch, Joanne
2
Matute, Jorge
2
Pardos Martínez, Eva
2
Pina Pérez, José Miguel
2
Suvatjis, Jean
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NetLibrary, Inc
1
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Journal of business research : JBR
21
Journal of marketing management : MM
16
European journal of marketing : EJM
15
The service industries journal
12
Journal of Business Research
8
The journal of product & brand management
7
The Service Industries Journal
6
Journal of the Market Research Society : JMRS
5
Working paper series / City University Business School
5
Working paper series / The City University Business School
5
Marketing theory
4
The journal of brand management : an international journal
4
International journal of market research : JMRS ; the journal of the Market Research Society
3
The international journal of bank marketing : IJBM
3
Brand management ; Vol. 4
2
Cuadernos de Gestión
2
Cuadernos de economía y dirección de la empresa : CEDE
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of retail & distribution management
2
International marketing review
2
Journal of targeting, measurement and analysis for marketing
2
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
2
The journal of consumer marketing
2
The journal of services marketing
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Brand management ; Vol. 1
1
British journal of management : BJM
1
CIM professional
1
Consumer-brand relationships : theory and practice
1
Corporate brand and corporate reputation
1
EBSCOhost eBook Collection
1
European Management Journal
1
International marketing ; Vol. 2
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of business ethics : JBE
1
Journal of business ethics : JOBE
1
Journal of euro-marketing
1
Journal of euromarketing
1
Journal of marketing communications
1
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Source
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OLC EcoSci
76
ECONIS (ZBW)
70
RePEc
17
USB Cologne (EcoSocSci)
9
BASE
1
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1
The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
2
The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131921
Saved in:
3
Strategic brand planning : the way for brands to succeed in the 1990's
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131922
Saved in:
4
Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131939
Saved in:
5
Categorising brands : evolutionary processes underpinned by the two key dimensions
De Chernatony, Leslie
-
1992
Persistent link: https://www.econbiz.de/10000134691
Saved in:
6
The seven pillars of powerful brands
De Chernatony, Leslie
-
1992
Persistent link: https://www.econbiz.de/10000140489
Saved in:
7
From brand vision to brand evaluation : strategically building and sustaining brands
De Chernatony, Leslie
-
2001
Persistent link: https://www.econbiz.de/10001546612
Saved in:
8
Brand building
De Chernatony, Leslie
- In:
The marketing book
,
(pp. 372-394)
.
2003
Persistent link: https://www.econbiz.de/10001725180
Saved in:
9
Towards the holy grail of defining "brand"
De Chernatony, Leslie
- In:
Marketing theory
9
(
2009
)
1
,
pp. 101-105
Persistent link: https://www.econbiz.de/10003826392
Saved in:
10
Would a brand smell any sweeter by a corporate name?
De Chernatony, Leslie
-
2009
Persistent link: https://www.econbiz.de/10003785034
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