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2001 - The Brand Management Od...
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Brand management
48
Markenführung
42
Markenartikel
33
Brand
30
Brand image
26
Consumer behaviour
25
Markenimage
23
Brands
20
Konsumentenverhalten
17
United Kingdom
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Brand equity
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9
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5
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5
Virales Marketing
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Beziehungsmarketing
4
Brand extensions
4
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4
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4
Consumers
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English
123
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92
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2
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De Chernatony, Leslie
88
de Chernatony, Leslie
77
Buil, Isabel
52
Chernatony, Leslie de
48
Wallace, Elaine
34
Christodoulides, George
18
Cottam, Susan
14
Martínez, Eva
13
Harris, Fiona
9
McDonald, Malcolm
9
Segal-Horn, Susan
9
Veloutsou, Cleopatra
9
Dall'Olmo Riley, Francesca
7
Jevons, Colin
7
Merrilees, Bill
7
Drury, Susan
6
Montaner, Teresa
6
Bravo, Rafael
5
Martinez, Eva
5
Abimbola, Temi
4
Bernath, Ratna
4
Cottam, Susan Louise
4
Knox, Simon
4
Daniels, Kevin
3
Guest, Duncan
3
Halliburton, Chris
3
Hem, Leif E.
3
Johnson, Gerry
3
Martínez Salinas, Eva
3
Riley, Francesca Dall'Olmo
3
Suvatjis, Jean
3
Tarnovskaya, Veronika V.
3
Vallaster, Christine
3
Brodie, Roderick J.
2
Brown, Ann
2
Chernatony, Leslie De
2
Coleman, Darren
2
Coleman, Darren Andrew
2
Dall’Olmo Riley, Francesca
2
Halikias, John
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NetLibrary, Inc
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Journal of business research : JBR
21
European Journal of Marketing
17
Journal of marketing management : MM
16
European journal of marketing : EJM
15
The service industries journal
12
Journal of Product & Brand Management
10
Journal of Business Research
8
The journal of product & brand management
7
The Service Industries Journal
6
Journal of the Market Research Society : JMRS
5
Marketing Intelligence & Planning
5
Working paper series / City University Business School
5
Working paper series / The City University Business School
5
Marketing theory
4
The journal of brand management : an international journal
4
International journal of market research : JMRS ; the journal of the Market Research Society
3
The international journal of bank marketing : IJBM
3
Brand management ; Vol. 4
2
Cuadernos de Gestión
2
Cuadernos de economía y dirección de la empresa : CEDE
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International Journal of Bank Marketing
2
International Journal of Retail & Distribution Management
2
International Marketing Review
2
International journal of retail & distribution management
2
International marketing review
2
Journal of Consumer Marketing
2
Journal of targeting, measurement and analysis for marketing
2
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
2
Retail and Distribution Management
2
The journal of consumer marketing
2
The journal of services marketing
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Brand management ; Vol. 1
1
British journal of management : BJM
1
CIM professional
1
Consumer-brand relationships : theory and practice
1
Corporate brand and corporate reputation
1
EBSCOhost eBook Collection
1
European Management Journal
1
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OLC EcoSci
76
ECONIS (ZBW)
70
Other ZBW resources
44
RePEc
17
USB Cologne (EcoSocSci)
9
BASE
1
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101
Defining A "Brand": Beyond the Literature with Experts' Interpretations
Chernatony, Leslie de
;
Riley, Francesca Dall'Olmo
- In:
Journal of marketing management : MM
14
(
1998
)
5
,
pp. 417-444
Persistent link: https://www.econbiz.de/10006992543
Saved in:
102
Harnessing the power of database marketing
Lewington, John
;
Chernatony, Leslie de
;
Brown, Ann
- In:
Journal of marketing management : MM
12
(
1996
)
4
,
pp. 329-346
Persistent link: https://www.econbiz.de/10007000779
Saved in:
103
Integrated brand building using brand taxonomies
Chernatony, Leslie de
- In:
Marketing intelligence & planning
14
(
1996
)
7
,
pp. 40-45
Persistent link: https://www.econbiz.de/10007002650
Saved in:
104
Internal brand factors driving successful financial services brands
Chernatony, Leslie de
;
Susan Cottam
- In:
European journal of marketing : EJM
40
(
2006
)
5
,
pp. 611-633
Persistent link: https://www.econbiz.de/10007222394
Saved in:
105
Factors Influencing Successful Brand Extensions
Hem, Leif E.
;
Chernatony, Leslie de
;
Iversen, Nina M.
- In:
Journal of marketing management : MM
19
(
2003
)
7-8
,
pp. 781-806
Persistent link: https://www.econbiz.de/10006967202
Saved in:
106
Building on Services' Characteristics to Develop Successful Services Brands
Chernatony, Leslie de
;
Segal-Horn, Susan
- In:
Journal of marketing management : MM
17
(
2001
)
7-8
,
pp. 645-670
Persistent link: https://www.econbiz.de/10006976807
Saved in:
107
The Buy-in Benchmark. How Staff Understanding and Commitment Impact Brand and Business Performance
Thomson, Kevin
;
Chernatony, Leslie de
;
Arganbright, Lorrie
- In:
Journal of marketing management : MM
15
(
1999
)
8
,
pp. 819-836
Persistent link: https://www.econbiz.de/10006986072
Saved in:
108
Effect of brand extension strategies on brand image: A comparative study of the UK and Spanish markets
Martinez, Eva
;
Polo, Yolanda
;
Chernatony, Leslie de
- In:
International marketing review
25
(
2008
)
1
,
pp. 107
Persistent link: https://www.econbiz.de/10007979119
Saved in:
109
Within-role, extra-role and anti-role behaviours in retail banking
Wallace, Elaine
;
Chernatony, Leslie de
;
Buil, Isabel
- In:
The international journal of bank marketing : IJBM
29
(
2011
)
6
,
pp. 470-489
Persistent link: https://www.econbiz.de/10009328925
Saved in:
110
The influence of culture and market orientation on services brands: insights from Irish banking and retail firms
Wallace, Elaine
;
Chernatony, Leslie de
- In:
The journal of services marketing
25
(
2011
)
7
,
pp. 475-489
Persistent link: https://www.econbiz.de/10009340291
Saved in:
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