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2001 - The Brand Management Od...
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Brand management
44
Markenführung
42
Markenartikel
33
Brand
29
Brand image
23
Markenimage
23
Consumer behaviour
17
Konsumentenverhalten
17
United Kingdom
9
Großbritannien
8
Markenpolitik
8
Bank
7
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7
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7
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7
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6
Leadership style
6
Corporate culture
5
Produktmanagement
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Social web
5
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5
Viral marketing
5
Virales Marketing
5
Beziehungsmarketing
4
Personal banking
4
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4
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4
Advertising
3
Arbeitskräfte
3
Arbeitsverhalten
3
Bank employees
3
Bankberufe
3
Brand equity
3
Cluster analysis
3
Clusteranalyse
3
Corporate reputation
3
Customer service
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144
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29
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De Chernatony, Leslie
87
Chernatony, Leslie de
48
Buil, Isabel
41
de Chernatony, Leslie
34
Wallace, Elaine
27
Christodoulides, George
14
Cottam, Susan
11
Martínez, Eva
9
McDonald, Malcolm
9
Segal-Horn, Susan
9
Veloutsou, Cleopatra
8
Dall'Olmo Riley, Francesca
7
Merrilees, Bill
7
Harris, Fiona
6
Jevons, Colin
6
Drury, Susan
5
Bravo, Rafael
4
Cottam, Susan Louise
4
Montaner, Teresa
4
Abimbola, Temi
3
Bernath, Ratna
3
Daniels, Kevin
3
Guest, Duncan
3
Johnson, Gerry
3
Martinez, Eva
3
Martínez Salinas, Eva
3
Riley, Francesca Dall'Olmo
3
Brodie, Roderick J.
2
Brown, Ann
2
Chernatony, Leslie De
2
Coleman, Darren
2
Halliburton, Chris
2
Helman, Deborah
2
Hem, Leif E.
2
Konecnik Ruzzier, Maja
2
Lynch, Joanne
2
Matute, Jorge
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Pardos Martínez, Eva
2
Pina Pérez, José Miguel
2
Suvatjis, Jean
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NetLibrary, Inc
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Journal of business research : JBR
21
Journal of marketing management : MM
16
European journal of marketing : EJM
15
The service industries journal
12
Journal of Business Research
8
The journal of product & brand management
7
The Service Industries Journal
6
Journal of the Market Research Society : JMRS
5
Working paper series / City University Business School
5
Working paper series / The City University Business School
5
Marketing theory
4
The journal of brand management : an international journal
4
International journal of market research : JMRS ; the journal of the Market Research Society
3
The international journal of bank marketing : IJBM
3
Brand management ; Vol. 4
2
Cuadernos de Gestión
2
Cuadernos de economía y dirección de la empresa : CEDE
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of retail & distribution management
2
International marketing review
2
Journal of targeting, measurement and analysis for marketing
2
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
2
The journal of consumer marketing
2
The journal of services marketing
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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Brand management ; Vol. 1
1
British journal of management : BJM
1
CIM professional
1
Consumer-brand relationships : theory and practice
1
Corporate brand and corporate reputation
1
EBSCOhost eBook Collection
1
European Management Journal
1
International marketing ; Vol. 2
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of business ethics : JBE
1
Journal of business ethics : JOBE
1
Journal of euro-marketing
1
Journal of euromarketing
1
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1
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OLC EcoSci
76
ECONIS (ZBW)
70
RePEc
17
USB Cologne (EcoSocSci)
9
BASE
1
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51
Brand orientation and brand values in retail banking
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1007-1029
Persistent link: https://www.econbiz.de/10010194419
Saved in:
52
Projecting banks' identities through corporate websites : a comparative analysis of Spain and the United Kingdom
Bravo, Rafael
;
De Chernatony, Leslie
;
Matute, Jorge
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 533-557
Persistent link: https://www.econbiz.de/10009782589
Saved in:
53
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
54
Task and institutional influences on managers' mental models of competition
Daniels, Kevin
;
Johnson, Gerry
;
De Chernatony, Leslie
- In:
Organization studies : an international …
23
(
2002
)
1
,
pp. 31-62
Persistent link: https://www.econbiz.de/10001664197
Saved in:
55
Factors influencing consumer evaluations of gift promotions
Buil, Isabel
;
De Chernatony, Leslie
;
Montaner, Teresa
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 574-595
Persistent link: https://www.econbiz.de/10009733007
Saved in:
56
Examining the role of advertising and sales promotions in brand equity creation
Buil, Isabel
;
De Chernatony, Leslie
;
Martínez, Eva
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 115-122
Persistent link: https://www.econbiz.de/10009720381
Saved in:
57
Developing and applying a place brand identity model : the case of Slovenia
Ruzzier, Maja Konecnik
;
De Chernatony, Leslie
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 45-52
Persistent link: https://www.econbiz.de/10009720390
Saved in:
58
Introduction: Thought leadership in brand management
Jevons, Colin
;
Buil, Isabel
;
Merrilees, Bill
;
De …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10009720412
Saved in:
59
Special section: Thought leadership in brand management
Jevons, Colin
(
contributor
);
Buil, Isabel
(
contributor
); …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 1-122
Persistent link: https://www.econbiz.de/10009720415
Saved in:
60
The influence of brand equity on consumer responses
Buil, Isabel
;
Martínez, Eva
;
De Chernatony, Leslie
- In:
The journal of consumer marketing
30
(
2013
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10009722348
Saved in:
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