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Self-Validation of Cognitive R...
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Consumer behaviour
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Petty, Richard E.
37
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15
Tormala, Zakary L.
15
Rucker, Derek D.
8
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
11
Journal of Consumer Research
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
6
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3
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International journal of advertising : the quarterly review of marketing communications
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Marketing letters : a journal of research in marketing
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The Sage handbook of advertising
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ECONIS (ZBW)
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1
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Consumer conviction and commitment : an appraisal-based framework for attitude certainty
Rucker, Derek D.
;
Tormala, Zakary L.
;
Petty, Richard E.
; …
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
1
,
pp. 119-136
Persistent link: https://www.econbiz.de/10010359867
Saved in:
2
A Review and Conceptual Framework for Understanding Personalized Matching Effects in Persuasion
Teeny, Jacob D.
;
Siev, Joseph J.
;
Briñol, Pablo
; …
- In:
Journal of Consumer Psychology
31
(
2020
)
2
,
pp. 382-414
Persistent link: https://www.econbiz.de/10012407275
Saved in:
3
Consumer persuasion : indirect change and implicit balance
Horcajo, Javier
;
Briñol, Pablo
;
Petty, Richard E.
- In:
Psychology & marketing
27
(
2010
)
10
,
pp. 938-963
Persistent link: https://www.econbiz.de/10008903162
Saved in:
4
Naïve theories about persuasion : implications for information processing and consumer attitude change
Briñol, Pablo
;
Rucker, Derek D.
;
Petty, Richard E.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 85-106
Persistent link: https://www.econbiz.de/10011298745
Saved in:
5
The effects of power on prosocial outcomes : a self-validation analysis
DeMarree, Kenneth G.
;
Briñol, Pablo
;
Petty, Richard E.
- In:
Journal of economic psychology : research in economic …
41
(
2014
),
pp. 20-30
Persistent link: https://www.econbiz.de/10010428129
Saved in:
6
The effect of regulatory depletion on attitude certainty
Wan, Echo Wen
;
Rucker, Derek D.
;
Tormala, Zakary L.
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 531-541
Persistent link: https://www.econbiz.de/10003983876
Saved in:
7
Believe me, i have no idea what i'm talking about : the effects of source certainty on consumer involvement and persuasion
Karmarkar, Uma R.
;
Tormala, Zakary L.
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
6
,
pp. 1033-1049
Persistent link: https://www.econbiz.de/10003962965
Saved in:
8
When blemishing leads to blossoming : the positive effect of negative information
Ein-Gar, Danit
;
Shiv, Baba
;
Tormala, Zakary L.
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 846-859
Persistent link: https://www.econbiz.de/10009501090
Saved in:
9
How certainty transforms persuasion
Tormala, Zakary L.
;
Rucker, Derek D.
- In:
Harvard business review : HBR
93
(
2015
)
9
,
pp. 96-103
Persistent link: https://www.econbiz.de/10011340315
Saved in:
10
From rumors to facts, and facts to rumors : the role of certainty decay in consumer communications
Dubois, David
;
Rucker, Derek D.
;
Tormala, Zakary L.
- In:
Journal of marketing research : JMR
48
(
2011
)
6
,
pp. 1020-1032
Persistent link: https://www.econbiz.de/10009409053
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