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121
Component versus bundle pricing : The role of selling price deviations from price expectations
Kaicker, Ajit
;
Bearden, William O.
;
Manning, Kenneth C.
- In:
Journal of Business Research
33
(
1995
)
3
,
pp. 231-239
Persistent link: https://www.econbiz.de/10005473896
Saved in:
122
An investigation of consumer evaluations of reference price discount claims
Lichtenstein, Donald R.
;
Bearden, William O.
- In:
Journal of Business Research
17
(
1988
)
2
,
pp. 189-200
Persistent link: https://www.econbiz.de/10005474076
Saved in:
123
Norm extremity and interpersonal influences on consumer conformity
Lascu, Dana-Nicoleta
;
Bearden, William O.
;
Rose, Randall L.
- In:
Journal of Business Research
32
(
1995
)
3
,
pp. 201-212
Persistent link: https://www.econbiz.de/10005474212
Saved in:
124
A brief history of the future of advertising: Visions and lessons from integrated marketing communications
Bearden, William O.
;
Madden, Charles S.
- In:
Journal of Business Research
37
(
1996
)
3
,
pp. 135-138
Persistent link: https://www.econbiz.de/10005474307
Saved in:
125
Disconfirmation processes and consumer evaluations in product usage
Oliver, Richard L.
;
Bearden, William O.
- In:
Journal of Business Research
13
(
1985
)
3
,
pp. 235-246
Persistent link: https://www.econbiz.de/10005477578
Saved in:
126
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Bearden, William O.
;
Netemeyer, Richard G.
-
1999
-
2. ed.
Persistent link: https://www.econbiz.de/10004053168
Saved in:
127
Marketing : principles and perspectives
Bearden, William O.
-
2007
-
5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004858521
Saved in:
128
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Bearden, William O.
;
Netemeyer, Richard G.
;
Haws, Kelly L.
-
2011
-
3. ed.
Persistent link: https://www.econbiz.de/10008968634
Saved in:
129
Consumer behavior : empirical research
Whan, C.
(
contributor
);
Bearden, William O.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10004953884
Saved in:
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