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Eye Fixations on Advertisement...
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Wedel, Michel
286
Pieters, Rik
143
Kamakura, Wagner A.
48
DeSarbo, Wayne S.
29
Zeelenberg, Marcel
21
Baumgartner, Hans
15
DeSarbo, Wayne
14
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11
Böckenholt, Ulf
11
Ebbes, Peter
10
Haaijer, Rinus
10
Zhang, Jie
10
Hofstede, Frenkel ter
9
Kamakura, Wagner
9
Lenk, Peter
9
Sándor, Zsolt
8
Vriens, Marco
8
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6
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6
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6
Batra, Rajeev
5
Franses, Philip Hans
5
Lans, Ralf van der
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Naik, Prasad A.
5
Paap, Richard
5
Pieters, F. G. M. (Rik)
5
Rosbergen, Edward
5
Steenkamp, Jan-Benedict E.M.
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Warlop, Luk
5
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4
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4
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4
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4
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4
Kim, Youngchan
4
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4
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4
Shi, Savannah Wei
4
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4
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1
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1
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Journal of marketing research : JMR
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13
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Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
7
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6
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6
Research Report / Faculteit Economie en Bedrijfskunde, Rijksuniversiteit Groningen
6
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6
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5
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5
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4
International Series in Quantitative Marketing
4
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4
Organizational Behavior and Human Decision Processes
4
Conjoint measurement : methods and applications
3
Fundamentals of marketing research ; Vol. 6
3
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3
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Statistica Neerlandica
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Economics Letters
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European Journal of Marketing
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ECONIS (ZBW)
191
OLC EcoSci
95
RePEc
76
BASE
8
USB Cologne (EcoSocSci)
8
Other ZBW resources
3
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381
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1
Competitive brand salience
Lans, Ralf van der
;
Pieters, Rik
;
Wedel, Michel
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
5
,
pp. 922-931
Persistent link: https://www.econbiz.de/10003780162
Saved in:
2
Sales effects of attention to feature advertisements : a Bayesian mediation analysis
Zhang, Jie
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
46
(
2009
)
5
,
pp. 669-681
Persistent link: https://www.econbiz.de/10003896359
Saved in:
3
Eye tracking for visual marketing
Wedel, Michel
;
Pieters, Rik
-
2006
Persistent link: https://www.econbiz.de/10008907017
Saved in:
4
Moment-to-moment optimal branding in TV commercials : preventing avoidance by pulsing
Teixeira, Thales S.
;
Wedel, Michel
;
Pieters, Rik
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 783-804
Persistent link: https://www.econbiz.de/10008702239
Saved in:
5
Optimal feature advertising design under competitive clutter
Pieters, Rik
;
Wedel, Michel
;
Zhang, Jie
- In:
Management science : journal of the Institute for …
53
(
2007
)
11
,
pp. 1815-1828
Persistent link: https://www.econbiz.de/10003593264
Saved in:
6
Pretesting : "before the rubber hits the road"
Pieters, Rik
;
Wedel, Michel
- In:
The Sage handbook of advertising
,
(pp. 217-232)
.
2007
Persistent link: https://www.econbiz.de/10003570477
Saved in:
7
Raising the BAR : bias adjustment of recognition tests in advertising
Aribarg, Anocha
;
Pieters, Rik
;
Wedel, Michel
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 387-400
Persistent link: https://www.econbiz.de/10003983668
Saved in:
8
Ad gist : ad communication in a single eye fixation
Pieters, Rik
;
Wedel, Michel
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 59-73
Persistent link: https://www.econbiz.de/10009511628
Saved in:
9
Emotion-induced engagement in Internet video advertisements
Teixeira, Thales
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
49
(
2012
)
2
,
pp. 144-159
Persistent link: https://www.econbiz.de/10009524212
Saved in:
10
Informativeness of eye movements for visual marketing : six cornerstones
Pieters, Rik
;
Wedel, Michel
- In:
Visual marketing : from attention to action ; …
,
(pp. 43-71)
.
2008
Persistent link: https://www.econbiz.de/10009260345
Saved in:
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