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Factors Influencing Successful...
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Brand management
53
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46
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34
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31
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30
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29
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26
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22
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De Chernatony, Leslie
88
de Chernatony, Leslie
77
Buil, Isabel
52
Chernatony, Leslie de
48
Wallace, Elaine
34
Christodoulides, George
18
Cottam, Susan
14
Hem, Leif E.
14
Martínez, Eva
13
Bravo, Rafael
12
Iversen, Nina M.
12
Harris, Fiona
9
McDonald, Malcolm
9
Segal-Horn, Susan
9
Veloutsou, Cleopatra
9
Pina, José M.
8
Dall'Olmo Riley, Francesca
7
Jevons, Colin
7
Merrilees, Bill
7
Drury, Susan
6
Martinez, Eva
6
Montaner, Teresa
6
Abimbola, Temi
5
Bernath, Ratna
4
Cottam, Susan Louise
4
Knox, Simon
4
Daniels, Kevin
3
Guest, Duncan
3
Halliburton, Chris
3
Johnson, Gerry
3
Martínez Salinas, Eva
3
Pina, Jose M.
3
Riley, Francesca Dall'Olmo
3
Suvatjis, Jean
3
Tarnovskaya, Veronika V.
3
Vallaster, Christine
3
Brodie, Roderick J.
2
Brown, Ann
2
Chernatony, Leslie De
2
Coleman, Darren
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Journal of business research : JBR
22
European Journal of Marketing
18
European journal of marketing : EJM
16
Journal of marketing management : MM
16
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12
Journal of Product & Brand Management
10
Journal of Business Research
8
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7
Marketing Intelligence & Planning
6
The Service Industries Journal
6
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5
Working paper series / City University Business School
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Working paper series / The City University Business School
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International journal of market research : JMRS ; the journal of the Market Research Society
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International marketing review
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4
The journal of brand management : an international journal
4
International Marketing Review
3
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The international journal of bank marketing : IJBM
3
Brand management ; Vol. 4
2
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2
Cuadernos de economía y dirección de la empresa : CEDE
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International Journal of Bank Marketing
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International Journal of Retail & Distribution Management
2
International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of retail & distribution management
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Journal of Consumer Marketing
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Journal of targeting, measurement and analysis for marketing
2
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
2
Retail and Distribution Management
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The journal of consumer marketing
2
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2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Brand management ; Vol. 1
1
British journal of management : BJM
1
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1
Consumer-brand relationships : theory and practice
1
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OLC EcoSci
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78
Other ZBW resources
47
RePEc
18
USB Cologne (EcoSocSci)
9
BASE
1
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91
Surfacing values tension in corporate brands
Chernatony, Leslie de
- In:
Thexis : Fachzeitschrift für Marketing ; …
22
(
2005
)
1
,
pp. 18-20
Persistent link: https://www.econbiz.de/10006017775
Saved in:
92
The effect of service brand extensions on corporate image: An empirical model
Pina, Jose M.
;
Martinez, Eva
;
Chernatony, Leslie de
; …
- In:
European journal of marketing : EJM
40
(
2006
)
1-2
,
pp. 174-197
Persistent link: https://www.econbiz.de/10006075539
Saved in:
93
The criteria for successful services brands
Chernatony, Leslie de
;
Segal-Horn, Susan
- In:
European journal of marketing : EJM
37
(
2003
)
7
,
pp. 1095-1118
Persistent link: https://www.econbiz.de/10006083712
Saved in:
94
Corporate branding and corporate brand performance
Harris, Fiona
;
Chernatony, Leslie de
- In:
European journal of marketing : EJM
35
(
2001
)
3-4
,
pp. 441-456
Persistent link: https://www.econbiz.de/10006091192
Saved in:
95
Corporate marketing and service brands: Moving beyond the fast-moving consumer goods model
McDonald, Malcolm H.B.
;
Chernatony, Leslie de
;
Harris, Fiona
- In:
European journal of marketing : EJM
35
(
2001
)
3-4
,
pp. 335-352
Persistent link: https://www.econbiz.de/10006091198
Saved in:
96
Number 1-2 - Added value: Its nature, roles and sustainability
Chernatony, Leslie de
;
Harris, Fiona
;
Dall'Olmo Riley, …
- In:
European journal of marketing : EJM
34
(
2000
)
1-2
,
pp. 39-56
Persistent link: https://www.econbiz.de/10006094650
Saved in:
97
Modelling the components of the brand
Chernatony, Leslie de
;
Dall'Olmo Riley, Francesca
- In:
European journal of marketing : EJM
32
(
1998
)
11-12
,
pp. 1074-1090
Persistent link: https://www.econbiz.de/10006098400
Saved in:
98
2001 - The Brand Management Odyssey
Chernatony, Leslie de
- In:
Journal of general management
21
(
1996
)
4
,
pp. 15-30
Persistent link: https://www.econbiz.de/10006633683
Saved in:
99
Book reviews - The mental world of brands: Mind, memory and brand success
Franzen, Giep
;
Bouwman, Margot
;
Chernatony, Leslie de
- In:
International journal of market research : JMRS ; the …
44
(
2002
)
4
,
pp. 487
Persistent link: https://www.econbiz.de/10006695222
Saved in:
100
Book reviews - From brand vision to brand revaluation: Strategically building and sustaining brands
Chernatony, Leslie De
;
Bradley, Nigel
- In:
International journal of market research : JMRS ; the …
44
(
2002
)
2
,
pp. 245
Persistent link: https://www.econbiz.de/10006695668
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