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Exploring direct marketing
O'Malley, Lisa; Patterson, Maurice; Evans, Martin - 1999
Persistent link: https://www.econbiz.de/10000669884
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Exploring direct marketing
O'Malley, Lisa; Patterson, Maurice; Evans, Martin - 1999 - 1. ed.
Persistent link: https://www.econbiz.de/10004567201
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Exploring direct and cusomter relationship marketing
Evans, Martin; O'Malley, Lisa; Patterson, Maurice - 2004 - 2. ed.
Persistent link: https://www.econbiz.de/10004827197
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Retailer use of geodemographic and other data sources: An empirical investigation
O'Malley, Lisa; Patterson, Maurice; Evans, Martin - In: International journal of retail & distribution management 25 (1997) 6-7, pp. 188-196
Persistent link: https://www.econbiz.de/10006473725
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Direct marketing: rise and rise or rise and fall?
Evans, Martin; O'Malley, Lisa; Patterson, Maurice - In: Marketing intelligence & planning 13 (1995) 6, pp. 16-23
Persistent link: https://www.econbiz.de/10007006077
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Retailing applications of geodemographics: A preliminary investigation
O'Malley, Lisa; Patterson, Maurice; Evans, Martin - In: Marketing intelligence & planning 13 (1995) 2, pp. 29-35
Persistent link: https://www.econbiz.de/10007007548
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Experiencing family ethnography : challenges, practicalities and reflections on practice
Nash, Cathriona; O'Malley, Lisa; Patterson, Maurice - In: Qualitative Market Research: An International Journal 24 (2020) 1, pp. 97-112
Purpose: The purpose of this paper is to offer a critical reflection on the experience and challenges associated with conducting a family ethnography along with methodological guidance that generates insights for future researchers. Design/methodology/approach: This paper uses a family...
Persistent link: https://www.econbiz.de/10012279632
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Death of a metaphor: reviewing the "marketing as relationships" fram
O'Malley, Lisa; Patterson, Maurice; Kelly-Holmes, Helen - In: Marketing theory 8 (2008) 2, pp. 167-187
Persistent link: https://www.econbiz.de/10003731427
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Hidden mountain : the social avoidance of waste
Coverly, Edd de; McDonagh, Pierre; O'Malley, Lisa; … - In: Journal of macromarketing : examining the interactions … 28 (2008) 3, pp. 289-303
Persistent link: https://www.econbiz.de/10003757942
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Place-product or place narrative(s)? : perspectives in the marketing of tourism destinations
Lichrou, Maria; O'Malley, Lisa; Patterson, Maurice - In: Journal of strategic marketing 16 (2008) 1, pp. 27-39
Persistent link: https://www.econbiz.de/10003739378