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Establishing the power of the organismic metaphor : how can it help the marketer?

Mitchell, Vincent-Wayne - 1989

Persistent link: https://www.econbiz.de/10004111302

Generation Y female consumer decision-making styles

Bakewell, Cathy; Mitchell, Vincent-Wayne - 2003

Full-text of this article is not available in this e-prints service. This article was originally published following peer-review in International Journal of Retail & Distribution Management, published by and copyright Emerald.

Persistent link: https://www.econbiz.de/10009455074

UK Generation Y male fashion consciousness

Bakewell, Cathy; Mitchell, Vincent-Wayne; Rothwell, Morgan - 2006

Full-text of this article is not available in this e-prints service. This article was originally published following peer-review in Journal of Fashion Marketing and Management, published by and copyright Emerald.

Persistent link: https://www.econbiz.de/10009455075

Identifying, segmenting and profiling online communicators in an internet music context

Walsh, Gianfranco; Mitchell, Vincent-Wayne - In: International journal of internet marketing and … 6 (2010) 1, pp. 41-64

Persistent link: https://www.econbiz.de/10003938229

Measuring consumer vulnerability to perceived product-similarity problems and its consequences

Walsh, Gianfranco; Mitchell, Vincent-Wayne; Kilian, Thomas - In: Journal of marketing management : MM 26 (2010) 1/2, pp. 146-162

Persistent link: https://www.econbiz.de/10003979655

Enlisting online communicators in Web 2.0

Walsh, Gianfranco; Brach, Simon; Mitchell, Vincent-Wayne - In: E-entrepreneurship and ICT ventures : strategy, …, (pp. 137-148). 2010

Persistent link: https://www.econbiz.de/10003957216

The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction

Walsh, Gianfranco; Mitchell, Vincent-Wayne - In: European journal of marketing : EJM 44 (2010) 6, pp. 838-859

Persistent link: https://www.econbiz.de/10003989148

The role of Geodemographics in segmenting and targeting consumer markets : a delphi study

Mitchell, Vincent-Wayne; MacGoldrick, Peter J. - 2007

Persistent link: https://www.econbiz.de/10003538918

Consumer confusion proneness : scale development, validation, and application

Walsh, Gianfranco; Hennig-Thurau, Thorsten; Mitchell, … - In: Journal of marketing management : MM 23 (2007) 7/8, pp. 697-721

Persistent link: https://www.econbiz.de/10003558912

A mechanism model of the effect of hedonic product consumption on well-being

Zhong, Jing Yang; Mitchell, Vincent-Wayne - In: Journal of consumer psychology : JCP : the official … 20 (2010) 2, pp. 152-162

Persistent link: https://www.econbiz.de/10003981568

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