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II The Sages Speak: Invited Es...
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Consumer behaviour
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Lehmann, Donald R.
250
Winer, Russell S.
24
Farley, John U.
23
Gupta, Sunil
16
Kopalle, Praveen K.
15
Keller, Kevin Lane
12
Parker, Jeffrey R.
11
Goldenberg, Jacob
10
Neslin, Scott A.
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Stremersch, Stefan
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Krishna, Aradhna
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Stahl, Florian
7
Han, Sangman
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Heitmann, Mark
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Halbheer, Daniel
5
Holbrook, Morris B.
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Mela, Carl F.
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Netzer, Oded
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Stephen, Andrew T.
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Institut für Betriebswirtschaftslehre, Wirtschaftswissenschaftliche Fakutät
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Industrial Administration, Purdue University, Paper
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ECONIS (ZBW)
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RePEc
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101
Big data, marketing analytics, and public policy : implications for health care
Kopalle, Praveen K.
;
Lehmann, Donald R.
- In:
Journal of public policy & marketing
40
(
2021
)
4
,
pp. 453-456
Persistent link: https://www.econbiz.de/10012660189
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102
Carbon footprinting and pricing under climate concerns
Bertini, Marco
;
Bühler, Stefan
;
Halbheer, Daniel
; …
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 186-201
Persistent link: https://www.econbiz.de/10013258828
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103
Introduction to the special issue on data and methodological issues for new insights in international marketing
Hewett, Kelly
;
Lehmann, Donald R.
- In:
Journal of international marketing
29
(
2021
)
3
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012608042
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104
Special issue on data and methodological issues for new insights in global marketing : a commentary
Gielens, Katrijn
- In:
Journal of international marketing
29
(
2021
)
3
,
pp. 3-6
Persistent link: https://www.econbiz.de/10012608044
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105
Editorial: relaunching marketing letters
Bradlow, Eric T.
;
Golder, Peter N.
;
Huber, Joel
;
Jap, …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 311-314
Persistent link: https://www.econbiz.de/10012417684
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106
Autonomy in consumer choice
Wertenbroch, Klaus
;
Schrift, Rom Y.
;
Alba, Joseph W.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 429-439
Persistent link: https://www.econbiz.de/10012417702
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107
Lehmannfest honoring Don Lehmann's 50 years at Columbia Business School
Lehmann, Donald R.
(
ed.
);
Johar, Gita
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012301413
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108
The past, present, and future of customer management
Oblander, Elliot Shin
;
Gupta, Sunil
;
Mela, Carl F.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 125-136
Persistent link: https://www.econbiz.de/10012301418
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109
The past, present, and future of consumer research
Malter, Maayan S.
;
Holbrook, Morris B.
;
Kahn, Barbara E.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 137-149
Persistent link: https://www.econbiz.de/10012301422
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110
The past, present, and future of brand research
Oh, Travis Tae
;
Keller, Kevin Lane
;
Neslin, Scott A.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 151-162
Persistent link: https://www.econbiz.de/10012301429
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