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Customer loyalty in e-commerce: an exploration of its antecedents and consequences
Srinivasan, Srini S.; Anderson, Rolph; Ponnavolu, Kishore - In: Journal of retailing 78 (2002) 1, pp. 41-50
Persistent link: https://www.econbiz.de/10006617024
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Face Value: Its Impact on Coupon Redemption, Brand Sales, and Brand Profitability
Leone, Robert P.; Srinivasan, Srini S. - In: Journal of retailing 72 (1996) 3, pp. 273-290
Persistent link: https://www.econbiz.de/10006633155
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Price discounts or coupon promotions: does it matter?
Kumar, V.; Madan, Vibhas; Srinivasan, Srini S. - In: Journal of business research : JBR 57 (2004) 9, pp. 933-941
Persistent link: https://www.econbiz.de/10006717765
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Coupon Attractiveness and Coupon Proneness: A Framework for Modeling Coupon Redemption
Bawa, Kapil; Srinivasan, Srini S.; Srivastava, Rajendra K. - In: Journal of marketing research : JMR 35 (1998) 4, pp. 517-525
Persistent link: https://www.econbiz.de/10006670177
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Coupon Attractiveness and Coupon Proneness: A Framework for Modeling Coupon Redemption
Bawa, Kapil; Srinivasan, Srini S.; Srivastava, Rajendra K. - In: Journal of marketing research : JMR 34 (1997) 4, pp. 517-525
Persistent link: https://www.econbiz.de/10006672514
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D MODELING AND SYSTEMS ANALYSIS - Price discounts or coupon promotions: Does it matter? Db:140
Kumar, V.; Madan, Vibhas; Srinivasan, Srini S. - In: Operations research, Management science : OR MS ; the … 45 (2005) 4, pp. 411-414
Persistent link: https://www.econbiz.de/10006500177
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The Global Internet Shopper: Evidence from Shopping Tasks in Twelve Countries - Which is more important in driving consumers' e-commerce purchase behavior and loyalty: Perceived we...
Lynch, Patrick D.; Kent, Robert J.; Srinivasan, Srini S. - In: Journal of advertising research 41 (2001) 3, pp. 15-24
Persistent link: https://www.econbiz.de/10006511961
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Coupon Characteristics and Redemption Intentions: A Segment-Level Analysis
Ramaswamy, Venkatram; Srinivasan, Srini S. - In: Psychology & marketing 15 (1998) 1, pp. 59-80
Persistent link: https://www.econbiz.de/10006994926
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Analyzing the Impact of Promotions on Manufacturer and Retailer Performance: A Framework for Cooperative Promotional Strategy
Ramaswami, Sridhar N.; Srinivasan, Srini S. - In: Journal of marketing channels : ... distribution … 6 (1998) 3-4, pp. 131
Persistent link: https://www.econbiz.de/10007190738
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E-satisfaction and e-loyalty: A contingency framework
Anderson, Rolph E.; Srinivasan, Srini S. - In: Psychology & marketing 20 (2003) 2, pp. 123-138
Persistent link: https://www.econbiz.de/10006970357