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Practice Makes Perfect - A mar...
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Marktforschung
40
Conjoint analysis
17
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17
Theorie
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17
Market research
15
Marketing theory
11
Marketingtheorie
11
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10
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109
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59
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Green, Paul E.
168
Krieger, Abba M.
34
Wind, Yoram
22
Robinson, Patrick J.
13
Carmone, Frank J.
12
DeSarbo, Wayne S.
10
Carroll, J. Douglas
9
Tull, Donald S.
9
Frank, Ronald E.
8
Rao, Vithala R.
7
Sheth, Jagdish N.
7
Carroll, J.
5
Wind, Yoram (Jerry)
5
Jain, Arun K.
4
Alderson, Wroe
3
DeSarbo, Wayne
3
FitzRoy, Peter T.
3
Halbert, Michael H.
3
Lenk, Peter J.
3
Srinivasan, V.
3
Young, Martin R.
3
Chaturvedi, Anil
2
Fitzroy, Peter T.
2
Goldberg, Stephen M.
2
Hauser, John R.
2
Johnson, Richard M.
2
Lattin, James M.
2
Moskowitz, Howard R.
2
Neal, William D.
2
Schaffer, Catherine M.
2
Sieber jr., Harry F.
2
Smith, Scott M.
2
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1
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1
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1
Bansal, Pradeep
1
Becknell, jr., James C.
1
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1
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1
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1
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Journal of marketing research : JMR
17
Fundamentals of marketing research ; Vol. 6
10
Legends in marketing
7
Marketing research : a magazine of management and applications
7
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
6
Marketing Science
5
European Journal of Operational Research
4
Business Horizons
3
Business horizons
3
European journal of operational research : EJOR
3
Journal of marketing
3
Journal of the Market Research Society : JMRS
3
Management Science
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing models : quantitative and behavioral
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3
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2
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2
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1
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1
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1
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1
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1
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1
Editorʹs Series in Marketing
1
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1
Explorations in consumer behavior : a symposium held at the University of Texas, 18.-19.4.1966. Spons. by the Department of Marketing Administration, Graduate Scholl of Business, the University of Texas
1
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1
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1
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1
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1
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ECONIS (ZBW)
111
OLC EcoSci
24
RePEc
21
USB Cologne (EcoSocSci)
14
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Legends in marketing: Paul E. Green
Green, Paul E.
-
2017
Volume 1. MDS and positioning -- Volume 2. Clustering and Segmentation -- Volume 3. Conjoint Analysis: the Pioneering Years -- Volume 4. Conjoint Analysis: Advanced Methods -- Volume 5. Conjoint Analysis: Applications -- Volume 6. Marketing Research
Persistent link: https://www.econbiz.de/10011576018
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2
Multidimensional scaling and positioning
Green, Paul E.
;
Rao, Vithala R.
;
Wedel, Michel
-
2017
Persistent link: https://www.econbiz.de/10011634176
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3
Clustering and segmentation
Green, Paul E.
;
Moskowitz, Howard R.
;
Arabie, Phipps
; …
-
2017
Persistent link: https://www.econbiz.de/10011634248
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4
Conjoint analysis: the pioneering years
Green, Paul E.
;
Hauser, John R.
;
Rao, Vithala R.
-
2017
Persistent link: https://www.econbiz.de/10011634269
Saved in:
5
Conjoint analysis: advanced methods
Green, Paul E.
;
Meyer, Robert J.
;
Rao, Vithala R.
; …
-
2017
Persistent link: https://www.econbiz.de/10011634286
Saved in:
6
Conjoint analysis: applications
Green, Paul E.
;
Hauser, John R.
;
Ding, Min
;
Moskowitz, …
-
2017
Persistent link: https://www.econbiz.de/10011634300
Saved in:
7
Marketing research
Green, Paul E.
;
Malhotra, Naresh K.
-
2017
Persistent link: https://www.econbiz.de/10011634312
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8
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
Wind, Yoram
(
ed.
);
Green, Paul E.
(
honouree
)
-
2004
Persistent link: https://www.econbiz.de/10013391457
Saved in:
9
Marketing applications of MDS : assessment and outlook
Green, Paul E.
-
2007
Persistent link: https://www.econbiz.de/10003541510
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10
On the robustness of multidimensional scaling techniques
Green, Paul E.
-
2007
Persistent link: https://www.econbiz.de/10003541511
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