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Marketing Research in the Cour...
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Marktforschung
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Green, Paul E.
168
Wind, Yoram
137
Krieger, Abba M.
62
Robinson, Patrick J.
16
Sheth, Jagdish N.
16
Samuel-Cahn, Ester
13
Carmone, Frank J.
12
Mahajan, Vijay
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Douglas, Susan P.
11
DeSarbo, Wayne S.
10
Frank, Ronald E.
10
Carroll, J. Douglas
9
Tull, Donald S.
9
Rao, Vithala R.
8
Pollak, Moshe
7
Sharp, Byron
6
Carroll, J.
5
Gunther, Robert E.
5
Jain, Arun K.
5
Wind, Yoram (Jerry)
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4
Hu, Ye
4
Lodish, Leonard M.
4
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3
DeSarbo, Wayne
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Gastwirth, Joseph L.
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Gross, Irwin
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Halbert, Michael H.
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Kleindorfer, Paul R.
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3
Massy, William F.
3
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3
Robertson, Thomas S.
3
Srinivasan, V.
3
Thomas, Robert J.
3
Young, Martin R.
3
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2
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Center for the Study of Rationality, Hebrew University of Jerusalem
7
Marketing Science Institute
4
American Marketing Association
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Universita ha-ivrit birushalayim / Merkaz leheqer ha-razyonaliyyut weha-hahlatot ha-interaqtiviyyot
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Journal of marketing research : JMR
19
Legends in marketing
17
Journal of advertising research
13
Fundamentals of marketing research ; Vol. 6
10
Journal of marketing
9
Marketing research : a magazine of management and applications
8
Discussion Paper Series / Center for the Study of Rationality, Hebrew University of Jerusalem
7
Discussion paper / The Hebrew University of Jerusalem, Center for the Study of Rationality
6
European Journal of Operational Research
6
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
6
Marketing Science
5
European journal of operational research : EJOR
4
Journal of Business Research
4
Management Science
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Business Horizons
3
Business horizons
3
European Journal of Marketing
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Journal of Consumer Research
3
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Behavioral models for market analysis : foundations for marketing action
2
California management review
2
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European journal of marketing : EJM
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International series in quantitative marketing
2
Journal of the Academy of Marketing Science
2
Journal of the American Statistical Association : JASA
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Marketing management and strategy : a reader
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Prentice-Hall foundations of marketing series
2
Prentice-Hall international series in management
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Review of marketing research
2
Statistics & Probability Letters
2
The network challenge : strategy, profit, and risk in an interlinked world
2
Addison-Wesley series in marketing
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ECONIS (ZBW)
202
RePEc
44
OLC EcoSci
36
USB Cologne (EcoSocSci)
27
Other ZBW resources
6
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E DECISIONS AND FORECASTING - Thirty years of conjoint analysis: Reflections and prospects - Ee:140
Green, Paul E.
;
Krieger, Abba M.
;
Wind, Yoram
- In:
Operations research, Management science : OR MS ; the …
42
(
2002
)
5
,
pp. 557-560
Persistent link: https://www.econbiz.de/10006508183
Saved in:
2
ARTICLES - Thirty Years of Conjoint Analysis: Reflections and Prospects - Marketers' favorite methodology for finding out how buyers make trade-offs among products and suppliers he...
Green, Paul E.
;
Krieger, Abba M.
;
Wind, Yoram
- In:
Interfaces : the INFORMS journal on the practice of …
31
(
2001
)
3
,
pp. S56
Persistent link: https://www.econbiz.de/10006274163
Saved in:
3
Dual Considerations - There's more than one way to analyze buyers' brand consideration sets.
Krieger, Abba M.
;
Green, Paul E.
;
Wind, Yoram
- In:
Marketing research : a magazine of management and …
15
(
2003
)
4
,
pp. 8-13
Persistent link: https://www.econbiz.de/10007103250
Saved in:
4
Conjoint analysis: advanced methods
Green, Paul E.
;
Meyer, Robert J.
;
Rao, Vithala R.
; …
-
2017
Persistent link: https://www.econbiz.de/10011634286
Saved in:
5
Clustering and segmentation
Green, Paul E.
;
Moskowitz, Howard R.
;
Arabie, Phipps
; …
-
2017
Persistent link: https://www.econbiz.de/10011634248
Saved in:
6
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
Wind, Yoram
(
ed.
);
Green, Paul E.
(
honouree
)
-
2004
Persistent link: https://www.econbiz.de/10013391457
Saved in:
7
A consumer-based approach to designing product line extensions
Green, Paul E.
- In:
The journal of product innovation management : an …
4
(
1987
)
1
,
pp. 21-32
Persistent link: https://www.econbiz.de/10001046014
Saved in:
8
Thirty years of conjoint analysis : reflections and prospects
Green, Paul E.
;
Krieger, Abba M.
;
Wind, Yoram (Jerry)
-
2009
Persistent link: https://www.econbiz.de/10003794516
Saved in:
9
Segmenting markets with conjoint analysis
Green, Paul E.
;
Krieger, Abba M.
-
2007
Persistent link: https://www.econbiz.de/10003541527
Saved in:
10
Thirty years of conjoint analysis: reflections and prospects
Green, Paul E.
;
Krieger, Abba M.
;
Wind, Yoram (Jerry)
- In:
Marketing research and modeling : progress and …
,
(pp. 117-139)
.
2004
Persistent link: https://www.econbiz.de/10003243563
Saved in:
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