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Marketing research
Aaker, David A.; Day, George S. - 2007 - 9. ed.
Persistent link: https://www.econbiz.de/10003316482
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Customer experience management in retailing : an organizing framework
Grewal, Dhruv; Levy, Michael; Kumar, V. - In: Journal of retailing 85 (2009) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10003834467
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Choosing the right metrics to maximize profitability and shareholder value
Petersen, J. Andrew; McAlister, Leigh; Reibstein, David J. - In: Journal of retailing 85 (2009) 1, pp. 95-111
Persistent link: https://www.econbiz.de/10003834521
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Building and sustaining profitable customer loyalty for the 21st century
Kumar, V.; Shah, Denish - 2009
Persistent link: https://www.econbiz.de/10003836466
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Are product returns a necessary evil? : antecedents and consequences
Petersen, J. Andrew; Kumar, V. - In: Journal of marketing 73 (2009) 3, pp. 35-51
Persistent link: https://www.econbiz.de/10003838428
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Expanding the role of marketing : from customer equity to market capitalization
Kumar, V.; Shah, Denish - In: MSI reports : working paper series (2008) 3, pp. 43-72
Persistent link: https://www.econbiz.de/10003793932
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Reversing the logic : the path to profitability through relationship marketing
Kumar, V.; Dalla Pozza, Ilaria; Petersen, J. Andrew; … - In: Journal of interactive marketing : a quarterly … 23 (2009) 2, pp. 147-156
Persistent link: https://www.econbiz.de/10003847126
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Marketing-mix recommendations to manage value growth at P&G Asia-Pacific
Kumar, V.; Fan, Jia; Gulati, Rohit; Venkat, P. - In: Marketing science : the marketing journal of the … 28 (2009) 4, pp. 645-655
Persistent link: https://www.econbiz.de/10003884998
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The impact of customer relationship management implementation on cost and profit efficiencies : evidence from the US commercial banking industry
Krasnikov, Alexander; Jayachandran, Satish; Kumar, V. - In: Journal of marketing 73 (2009) 6, pp. 61-76
Persistent link: https://www.econbiz.de/10003901104
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Expanding the role of marketing : from customer equity to market capitalization
Kumar, V.; Shah, Denish - In: Journal of marketing 73 (2009) 6, pp. 119-136
Persistent link: https://www.econbiz.de/10003901146