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168
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22
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13
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13
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Journal of marketing research : JMR
17
Fundamentals of marketing research ; Vol. 6
10
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7
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7
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ECONIS (ZBW)
123
RePEc
34
OLC EcoSci
28
USB Cologne (EcoSocSci)
14
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121
Advertising expenditure models: State of the art and prospects
Green, Paul E.
;
Green, Patrick J.
;
FitzRoy, Peter T.
- In:
Business horizons
9
(
1966
)
2
,
pp. 73-80
Persistent link: https://www.econbiz.de/10002539061
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122
Advertising expenditure models : State of the art and prospects
Green, Paul E.
;
Robinson, Patrick J.
;
FitzRoy, Peter T.
- In:
Marketing management and the decision sciences: theory …
,
(pp. 428-439)
.
1971
Persistent link: https://www.econbiz.de/10002539070
Saved in:
123
Bayesian statistics and marketing research
Green, Paul E.
;
Frenk, Ronald E.
- In:
Journal of the Royal Statistical Society / C
15
(
1966
)
3
,
pp. 173-190
Persistent link: https://www.econbiz.de/10002539262
Saved in:
124
A behavioral experiment in risk taking and information seekin
Green, Paul E.
;
Frank, Ronald E.
;
Robinson, Patrick J.
- In:
Explorations in consumer behavior : a symposium held at …
,
(pp. 259-277)
.
1968
Persistent link: https://www.econbiz.de/10002539329
Saved in:
125
Behavioral experiment in two-person bargaining
Green, Paul E.
;
Gross, Irwin
;
Robinson, Patrick J.
- In:
Journal of marketing research : JMR
4
(
1967
)
4
,
pp. 374-379
Persistent link: https://www.econbiz.de/10002539347
Saved in:
126
Brand-features congruence mapping
Green, Paul E.
;
Wind, Yoram
;
Claycamp, Henry J.
- In:
Journal of marketing research : JMR
12
(
1975
)
3
,
pp. 306-313
Persistent link: https://www.econbiz.de/10002539368
Saved in:
127
Canonical analysis : an exposition and illustrative application
Green, Paul E.
;
Halbert, Michael H.
;
Robinson, Patrick J.
- In:
Marketing models : quantitative applications
,
(pp. 287-303)
.
1971
Persistent link: https://www.econbiz.de/10002539398
Saved in:
128
Cluster analysis in test market selection
Green, Paul E.
;
Frank, Ronald E.
;
Robinson, Patrick J.
- In:
Management science : journal of the Institute of …
13
(
1967
)
8
,
pp. B387-B400
Persistent link: https://www.econbiz.de/10002539417
Saved in:
129
Common stock perception and preferance : an application of multidimensional scaling
Green, Paul E.
;
Maheshwari, Arun
- In:
The journal of business : B
42
(
1969
)
4
,
pp. 439-457
Persistent link: https://www.econbiz.de/10002539438
Saved in:
130
Conjoint measurement for quantifying judgemental data
Green, Paul E.
;
Rao, Vithala R.
- In:
Journal of marketing research : JMR
8
(
1971
)
3
,
pp. 355-363
Persistent link: https://www.econbiz.de/10002539454
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