While conjoint analysis has been applied to a wide variety of problems in preference analysis, it has heretofore not been used to analyze similarities data. A method for dealing with this problem is described and illustrated on a small set of empirical data

Product-concept testing is a popular activity in marketing research. Often the number of new product/service concepts under study far exceeds the time available for any single respondent. Respondents therefore may receive only a subset of the concepts comprising the total design. Researchers are...

We norm (defined as the limit of an L<Subscript>p</Subscript> norm as p approaches zero). In Monte Carlo simulations, both K-modes and the latent class procedures (e.g., Goodman 1974) performed with equal efficiency in recovering a known underlying cluster structure. However, K-modes is an order of magnitude faster...</subscript>