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FEATURES - Applying Qualitativ...
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Marktforschung
48
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Green, Paul E.
168
Wind, Yoram
66
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62
Sheth, Jagdish N.
16
DeSarbo, Wayne S.
13
Robinson, Patrick J.
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Samuel-Cahn, Ester
13
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12
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10
Carroll, J. Douglas
9
Frank, Ronald E.
9
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9
Pollak, Moshe
7
Mahajan, Vijay
6
Wind, Yoram Jerry
6
Carroll, J.
5
Jain, Arun K.
5
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Douglas, Susan P.
4
Hu, Ye
4
Lodish, Leonard M.
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3
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7
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Journal of marketing research : JMR
17
Legends in marketing
17
Fundamentals of marketing research ; Vol. 6
10
Journal of advertising research
10
Discussion Paper Series / Center for the Study of Rationality, Hebrew University of Jerusalem
7
Marketing research : a magazine of management and applications
7
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6
European Journal of Operational Research
6
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
6
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5
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4
Business Horizons
3
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3
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3
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3
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3
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3
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3
Applications of the sciences in marketing management
2
Decision sciences : DS
2
International series in quantitative marketing
2
Journal of Business Research
2
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2
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2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
New-product forecasting : models and applications
2
Prentice-Hall foundations of marketing series
2
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2
Statistics & Probability Letters
2
The network challenge : strategy, profit, and risk in an interlinked world
2
Addison-Wesley series in marketing
1
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1
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1
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California management review
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ECONIS (ZBW)
172
RePEc
34
OLC EcoSci
28
USB Cologne (EcoSocSci)
15
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161
Conjoint analysis price premiums for hotel amenties
Goldberg, Stephen M.
;
Green, Paul E.
;
Wind, Yoram
- In:
The journal of business : B
57
(
1984
)
1/2
,
pp. 111-138
Persistent link: https://www.econbiz.de/10003563382
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162
Perception and preference mapping in the analysis of marketing behavior
Green, Paul E.
;
Halbert, Michael H.
;
Robinson, Patrick J.
- In:
Proceedings of the Business and Economic Statistics …
(
1967
),
pp. 129-145
Persistent link: https://www.econbiz.de/10003568693
Saved in:
163
Numerical taxonomy in marketing analysis: A review article
Frank, Ronald E.
;
Green, Paul E.
- In:
Market segmentation : concepts and applications
,
(pp. 399-422)
.
1972
Persistent link: https://www.econbiz.de/10003552320
Saved in:
164
Methoden und Techniken der Marketingforschung
Green, Paul E.
;
Tull, Donald S.
-
1982
-
4. Auflage
Persistent link: https://www.econbiz.de/10010518532
Saved in:
165
Household correlates of purchase price for grocery products
Frank, Ronald E.
;
Green, Paul E.
;
Sieber jr., Harry F.
- In:
Journal of marketing research : JMR
4
(
1967
)
1
,
pp. 54-58
Persistent link: https://www.econbiz.de/10002209665
Saved in:
166
Numerical taxonomy in marketing analysis
Frank, Ronald E.
;
Green, Paul E.
- In:
Insights into consumer behavior
,
(pp. 101-126)
.
1968
Persistent link: https://www.econbiz.de/10002209903
Saved in:
167
The Journal of Marketing Research: its initiation, growth, and knowledge dissemination
Green, Paul E.
;
Johnson, Richard M.
;
Neal, William D.
- In:
Marketing research and modeling : progress and …
,
(pp. 245-264)
.
2004
Persistent link: https://www.econbiz.de/10003243720
Saved in:
168
Continuing the Aldersonian research tradition
Wind, Yoram (Jerry)
;
Green, Paul E.
- In:
Marketing research and modeling : progress and …
,
(pp. 293-298)
.
2004
Persistent link: https://www.econbiz.de/10003243777
Saved in:
169
Reflections and conclusions: the link between advances in marketing research and practice
Wind, Yoram (Jerry)
;
Green, Paul E.
- In:
Marketing research and modeling : progress and …
,
(pp. 301-318)
.
2004
Persistent link: https://www.econbiz.de/10003243788
Saved in:
170
Ranking procedures and subjective probability distributions
Smith, Lee H.
;
Green, Paul E.
;
Morrison, Donald G.
- In:
Management science : journal of the Institute for …
14
(
1967
)
4
,
pp. B236-B249
Persistent link: https://www.econbiz.de/10002833091
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