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Industrial companies' evaluation criteria in new product development gates
Commandeur, Harry R.; Hart, Susan; Hultink, Erik Jan; … - 2003
This article presents the results of a study on the evaluation criteria that companies use at several gates in the NPD process. The findings from 166 managers suggest that companies use different criteria at different NPD evaluation gates. While such criteria as technical feasibility, intuition...
Persistent link: https://www.econbiz.de/10009459827
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Product intelligence : its conceptualization, measurement and impact on consumer satisfaction
Rijsdijk, Serge A. (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003415077
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How today's consumers perceive tomorrow's smart products
Rijsdijk, Serge A. (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003484946
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Special issue on branding and new product development
Hultink, Erik J. (contributor) - 2010
Persistent link: https://www.econbiz.de/10003937122
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Managing diffusion barriers when launching new products
Talke, Katrin; Hultink, Erik J. - In: The journal of product innovation management : an … 27 (2010) 4, pp. 537-553
Persistent link: https://www.econbiz.de/10003980065
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Product intelligence : its conceptualization, measurement and impact on consumer satisfaction
Rijsdijk, Serge A.; Hultink, Erik J.; Diamantopoulos, … - In: Journal of the Academy of Marketing Science 35 (2007) 3, pp. 340-356
Persistent link: https://www.econbiz.de/10003531752
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The impact of the corporate mind-set on new product launch strategy and market performance
Talke, Katrin; Hultink, Erik J. - In: The journal of product innovation management : an … 27 (2010) 2, pp. 220-237
Persistent link: https://www.econbiz.de/10003946155
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Portfolio decision-making genres : a case study
Kester, Linda; Hultink, Erik J.; Lauche, Kristina - In: Journal of engineering and technology management : JET-M 26 (2009) 4, pp. 327-341
Persistent link: https://www.econbiz.de/10003922578
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The impact of fit measures on the consumer evaluation of new co-branded products
Bouten, Lisanne M.; Snelders, Dirk; Hultink, Erik J. - In: The journal of product innovation management : an … 28 (2011) 4, pp. 455-469
Persistent link: https://www.econbiz.de/10009160948
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Exploring portfolio decision-making processes
Kester, Linda; Griffin, Abbie; Hultink, Erik J.; … - In: The journal of product innovation management : an … 28 (2011) 5, pp. 641-661
Persistent link: https://www.econbiz.de/10009311538