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Selling to Senior Executives:...
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Klompmaker, Jay E.
7
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Marketing management : a quarterly business management publication of the American Marketing Association
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1
Selling to Senior Executives: Part 2 - Establishing credibility is the key to ensuring return access to senior executives.
Bistritz, Stephen J.
;
Gardner, Alston
;
Klompmaker, Jay E.
- In:
Marketing management : a quarterly business management …
7
(
1998
)
3
,
pp. 19-28
Persistent link: https://www.econbiz.de/10007247311
Saved in:
2
The selection and organization of national accounts: A North American perspective
Boles, James
;
johnston, Wesley
;
Gardner, Alston
- In:
The journal of business & industrial marketing
14
(
1999
)
4
,
pp. 264-275
Persistent link: https://www.econbiz.de/10007055764
Saved in:
3
Selling to the C-suite : what every executive wants you to know about successfully selling to the top
Read, Nicholas A. C.
;
Bistritz, Stephen J.
-
2018
-
Second edition
Persistent link: https://www.econbiz.de/10011759120
Saved in:
4
Selling to the C-suite : what every executive wants you to know about successfully selling to the top
Read, Nicholas A. C.
;
Bistritz, Stephen J.
-
2010
When do executives get involved in the decision process? -- A brave new world for sales and marketing -- Understanding what executives want -- How to gain access to the executive level -- How to establish credibility at the executive level -- How to create value at the executive level --...
Persistent link: https://www.econbiz.de/10003822839
Saved in:
5
The Paper Chase, Take Two - After one false start, the author strikes a balance between family, work and study to earn a doctorate in mid-career.
Bistritz, Stephen J.
- In:
OR MS today : operations research - management science
24
(
1997
)
4
,
pp. 40-43
Persistent link: https://www.econbiz.de/10006734394
Saved in:
6
Selling to the C-suite : what every executive wants you to know about successfully selling to the top
Read, Nicholas A. C.
;
Bistritz, Stephen J.
-
2010
Persistent link: https://www.econbiz.de/10004945725
Saved in:
7
Predicting audience exposure to spot TV advertising schedules
Headen, Robert S.
;
Klompmaker, Jay E.
;
Teel jr., Jesse E.
- In:
Journal of marketing research : JMR
14
(
1977
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10002738495
Saved in:
8
Test marketing in new product development
Klompmaker, Jay E.
;
Hughes, G. David
;
Haley, Russell I.
- In:
Harvard business review : HBR
54
(
1976
)
3
,
pp. 128-138
Persistent link: https://www.econbiz.de/10002233912
Saved in:
9
Aligning marketing and manufacturing strategies with the market
Berry, William L.
;
Hill, Terry J.
;
Klompmaker, Jay E.
-
2006
Persistent link: https://www.econbiz.de/10003349193
Saved in:
10
Was bringen Markttests?
Klompmaker, Jay E.
;
Hughes, G. David
;
Haley, Russel I.
- In:
Harvard-Manager : Periodikum zu Theorie u. Praxis d. …
(
1983
)
2
,
pp. 77-85
Persistent link: https://www.econbiz.de/10003568782
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