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Creating highly reliable health care : how reliability-enhancing work practices affect patient safety in hospitals
Vogus, Timothy J.; Iacobucci, Dawn - In: ILR review : the journal of work and policy 69 (2016) 4, pp. 911-938
Persistent link: https://www.econbiz.de/10011689565
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A multi-cultural study of salespeople's behavior in individual pay-for-performance compensation systems : when managers are more equal and less fair than others
Rouziès, Dominique; Onyemah, Vincent; Iacobucci, Dawn - In: The journal of personal selling & sales management : JPSSM 37 (2017) 3, pp. 198-212
Persistent link: https://www.econbiz.de/10011753783
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Statistical perceptual maps : using confidence region ellipses to enhance the interpretations of brand positions in multidimensional scaling
Iacobucci, Dawn; Grisaffe, Douglas B.; DeSarbo, Wayne - In: Journal of marketing analytics : JMA 5 (2017) 3/4, pp. 81-98
Persistent link: https://www.econbiz.de/10011855256
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Marketing management
Iacobucci, Dawn - 2018 - Fifth edition
Persistent link: https://www.econbiz.de/10011862674
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Impact of religiosity and culture on salesperson job satisfaction and performance
Onyemah, Vincent; Rouziès, Dominique; Iacobucci, Dawn - In: International journal of cross cultural management : CCM 18 (2018) 2, pp. 191-219
Persistent link: https://www.econbiz.de/10011913410
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Brand assets and pay fairness as two routes to enhancing social capital in sales organizations
Rouziou, Maria; Dugan, Riley; Rouziès, Dominique; … - In: The journal of personal selling & sales management : JPSSM 38 (2018) 2, pp. 191-204
Persistent link: https://www.econbiz.de/10011917833
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Perceptual maps via enhanced correspondence analysis : representing confidence regions to clarify brand positions
Iacobucci, Dawn; Grisaffe, Doug - In: Journal of marketing analytics : JMA 6 (2018) 3, pp. 72-83
Persistent link: https://www.econbiz.de/10011951065
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How attitudes toward product categories drive individual brand attitudes and choice
Posavac, Steven S.; Sanbonmatsu, David M.; Seo, Joon Young - In: Psychology & marketing 31 (2014) 10, pp. 843-852
Persistent link: https://www.econbiz.de/10010484330
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Marketing research : methodological foundations
Churchill, Gilbert A.; Iacobucci, Dawn - 2002 - 8. ed.
Persistent link: https://www.econbiz.de/10001625810
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Dynamic effects among movie ratings, movie revenues, and viewer satisfaction
Moon, Sangkil; Bergey, Paul K.; Iacobucci, Dawn - In: Journal of marketing 74 (2010) 1, pp. 108-121
Persistent link: https://www.econbiz.de/10003940589