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Marketing research : an applied orientation
Malhotra, Naresh K. - 1999 - 3. ed
Persistent link: https://www.econbiz.de/10000670855
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Questionnaire design and scale development
Malhotra, Naresh K. - In: The handbook of marketing research : uses, misuses, and …, (pp. 83-94). 2006
Persistent link: https://www.econbiz.de/10003420103
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A comparison of the predictive validity of procedures for analyzing binary data
Malhotra, Naresh K. - In: Journal of business & economic statistics : JBES ; a … 1 (1983) 4, pp. 326-336
Persistent link: https://www.econbiz.de/10003624446
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Validity and structural reliability of multidimensional scaling
Malhotra, Naresh K. - 2007
Persistent link: https://www.econbiz.de/10003541516
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Strucural reliabilty and stability of nonmetric conjoint analysis
Malhotra, Naresh K. - 2007
Persistent link: https://www.econbiz.de/10003541592
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Basic marketing research : integration of social media
Malhotra, Naresh K. - 2012 - 4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009301814
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Introduction: analyzing accumulated knowledge and influencing future research
Malhotra, Naresh K. - 2010
Persistent link: https://www.econbiz.de/10009516195
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Information load and consumer decision making
Malhotra, Naresh K. - In: Journal of consumer research : JCR ; an … 8 (1982) 4, pp. 419-430
Persistent link: https://www.econbiz.de/10002422117
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Multi-stage information processing behavior : an experimental investigation
Malhotra, Naresh K. - In: Journal of the Academy of Marketing Science 10 (1982) 1/2, pp. 54-71
Persistent link: https://www.econbiz.de/10002422135
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A threshold model of store choice
Malhotra, Naresh K. - In: Journal of retailing 59 (1983) 2, pp. 3-21
Persistent link: https://www.econbiz.de/10002422144