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81
Consumer cognitive complexity and the dimensionality of multidimensional scaling comfigurations
Malhotra, Naresh K.
;
Pinson, Christian
;
Jain, Arun K.
-
1988
Persistent link: https://www.econbiz.de/10000762996
Saved in:
82
Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
Saved in:
83
Commentary: relative presence of business-to-business research in the marketing literature : the demand-oriented path forward
Malhotra, Naresh K.
;
Uslay, Can
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 23-30
Persistent link: https://www.econbiz.de/10003851180
Saved in:
84
Reply: Assessing B2B research in the marketing literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
85
Relationship marketing, customer satisfaction and loyalty : a theoretical and empirical analysis from an Asian perspective
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Chan Kok Wah
- In:
Journal of international consumer marketing
21
(
2009
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10003890671
Saved in:
86
Marketing reform : the case of excessive buying
Malhotra, Naresh K.
;
Wu, Lan
;
Allvine, Fred C.
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 45-53)
.
2006
Persistent link: https://www.econbiz.de/10003430080
Saved in:
87
Fundamentals of marketing research
Malhotra, Naresh K.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003445665
Saved in:
88
Wiley international encyclopedia of marketing
Sheth, Jagdish N.
(
contributor
); …
-
2011
Persistent link: https://www.econbiz.de/10008773196
Saved in:
89
Cumulative index
Sheth, Jagdish N.
(
contributor
); …
-
2011
Persistent link: https://www.econbiz.de/10008778503
Saved in:
90
Field validation study of conjoint analysis using selected mail survey response rate facilitators
Lund, Daulatram B.
;
Malhotra, Naresh K.
;
Smith, Allen E.
- In:
Journal of business research : JBR
16
(
1988
)
4
,
pp. 351-368
Persistent link: https://www.econbiz.de/10003620943
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