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Got slogan? Guidelines for cre...
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1
Got slogan? Guidelines for creating effective slogans
Kohli, Chiranjeev
;
Leuthesser, Lance
;
Suri, Rajneesh
- In:
Business horizons
50
(
2007
)
5
,
pp. 415-422
Persistent link: https://www.econbiz.de/10003733880
Saved in:
2
Got slogan? Guidelines for creating effective slogans
Kohli, Chiranjeev
;
Leuthesser, Lance
;
Suri, Rajneesh
- In:
Business Horizons
50
(
2007
)
5
,
pp. 415-422
Persistent link: https://www.econbiz.de/10005333173
Saved in:
3
Brand equitiy : leveraging brands in international markets
Broyles, S. Allen
;
Thomas, Sunil
;
Kohli, Chiranjeev
; …
-
2011
Persistent link: https://www.econbiz.de/10009232316
Saved in:
4
Corporate identity: The role of mission statements
Leuthesser, Lance
;
Kohli, Chiranjeev
- In:
Business Horizons
40
(
1997
)
3
,
pp. 59-66
Persistent link: https://www.econbiz.de/10005333452
Saved in:
5
Corporate Identity: The Role Of Mission Statements
Leuthesser, Lance
;
Kohli, Chiranjeev
- In:
Business horizons
40
(
1997
)
3
,
pp. 59-66
Persistent link: https://www.econbiz.de/10006205404
Saved in:
6
BRAND EQUITY: CAPITALIZING ON INTELLECTUAL CAPITAL - What can a merger do to create and maintain a high-performing brand?
Kohli, Chiranjeev
;
Leuthesser, Lance
- In:
Business quarterly
65
(
2001
)
4
,
pp. 74-81
Persistent link: https://www.econbiz.de/10006696954
Saved in:
7
The effects of perceived scarcity on consumers' processing of price information
Suri, Rajneesh
;
Kohli, Chiranjeev
;
Monroe, Kent B.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 89-100
Persistent link: https://www.econbiz.de/10003485146
Saved in:
8
The price is right? : guidelines for pricing to enhance profitability
Kohli, Chiranjeev
;
Suri, Rajneesh
- In:
Business horizons
54
(
2011
)
6
,
pp. 563-573
Persistent link: https://www.econbiz.de/10009381878
Saved in:
9
Are you in good hands? : slogan recall ; what really matters
Kohli, Chiranjeev
;
Thomas, Sunil
;
Suri, Rajneesh
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 31-42
Persistent link: https://www.econbiz.de/10009745874
Saved in:
10
Will social media kill branding?
Kohli, Chiranjeev
;
Suri, Rajneesh
;
Kapoor, Anuj
- In:
Business horizons
58
(
2015
)
1
,
pp. 35-44
Persistent link: https://www.econbiz.de/10010476152
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