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Growing small brands : does a brand's equity and growth potential affect its long-term productivity? ; report No. 06-123
Slotegraaf, Rebecca J.; Pauwels, Koen - In: MSI reports : working paper series (2006) 4, pp. 43-65
Persistent link: https://www.econbiz.de/10003420458
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The impact of brand equity and innovation on the long-term effectiveness of promotions
Slotegraaf, Rebecca J.; Pauwels, Koen - In: Journal of marketing research : JMR 45 (2008) 3, pp. 293-306
Persistent link: https://www.econbiz.de/10003724265
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Growing small brands : does a brand's equity and growth potential affect its long-term productivity? ; report No. 06-123
Slotegraaf, Rebecca J.; Pauwels, Koen - In: MSI reports : working paper series (2006) 4, pp. 43-65
Persistent link: https://www.econbiz.de/10009893476
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Keep the door open : innovating toward a more sustainable future
Slotegraaf, Rebecca J. - In: The journal of product innovation management : an … 29 (2012) 3, pp. 349-351
Persistent link: https://www.econbiz.de/10009560002
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Paving a path for a post‐COVID‐19 innovative environment
Slotegraaf, Rebecca J. - In: Journal of Product Innovation Management 38 (2021) 2, pp. 238-241
Persistent link: https://www.econbiz.de/10012538222
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Linking marketing capabilities with profit growth
Morgan, Neil A.; Slotegraaf, Rebecca J.; Vorhies, Douglas W. - In: International journal of research in marketing : IJRM ; … 26 (2009) 4, pp. 284-293
Persistent link: https://www.econbiz.de/10003906408
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Product development team stability and new product advantage : the role of decision-making processes
Slotegraaf, Rebecca J.; Atuahene-Gima, Kwaku - In: Journal of marketing 75 (2011) 1, pp. 96-108
Persistent link: https://www.econbiz.de/10008840468
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Performance implications of firm resource interactions in the acquisition of R&D-intensive firms
King, David R.; Slotegraaf, Rebecca J.; Kesner, Idalene - In: Organization science : a journal of the Institute for … 19 (2008) 2, pp. 327-340
Persistent link: https://www.econbiz.de/10003708140
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Industry implications of value creation and appropriation investment decisions
King, David; Slotegraaf, Rebecca J. - In: Decision sciences : DS 42 (2011) 2, pp. 511-529
Persistent link: https://www.econbiz.de/10009159075
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Marketing capabilities for B2B firms
Morgan, Neil A.; Slotegraaf, Rebecca J. - In: Handbook of business-to-business marketing, (pp. 90-108). 2012
Persistent link: https://www.econbiz.de/10009500196