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Sleeping with competitors : the impact of NPD phases on stock market reactions to horizontal collaboration
Wu, Qingsheng; Luo, Xueming; Slotegraaf, Rebecca J.; … - In: Journal of the Academy of Marketing Science 43 (2015) 4, pp. 490-511
Persistent link: https://www.econbiz.de/10011306302
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Brand-embedded interaction : a dynamic and personalized interaction for co-creation
Kim, Yuna; Slotegraaf, Rebecca J. - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 183-193
Persistent link: https://www.econbiz.de/10011445988
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Green claims and message frames : how green new products change brand attitude
Olsen, Mitchell C.; Slotegraaf, Rebecca J.; Chandukala, … - In: Journal of marketing 78 (2014) 5, pp. 119-137
Persistent link: https://www.econbiz.de/10010419892
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Pandemics and marketing : insights, impacts, and research opportunities
Das, Gopal; Jain, Shailendra Pratap; Maheswaran, Durairaj; … - In: Journal of the Academy of Marketing Science 49 (2021) 5, pp. 835-854
Persistent link: https://www.econbiz.de/10012614770
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Building an innovation base : exploring the role of acquisition behavior
Mishra, Saurabh; Slotegraaf, Rebecca J. - In: Journal of the Academy of Marketing Science 41 (2013) 6, pp. 705-721
Persistent link: https://www.econbiz.de/10010209573
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Using product development information to spur the adoption of continuous improvement products
Ho-Dac, Nga N.; Kumar, Minu; Slotegraaf, Rebecca J. - In: Journal of the Academy of Marketing Science 48 (2020) 6, pp. 1156-1173
Persistent link: https://www.econbiz.de/10012386883
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Branded apps and their impact on firm value : a design perspective
Boyd, D. Eric; Kannan, P. K.; Slotegraaf, Rebecca J. - In: Journal of marketing research 56 (2019) 1, pp. 76-88
Persistent link: https://www.econbiz.de/10012170859
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The Paradox of a Marketing Planning Capability
Slotegraaf, Rebecca J.; Dickson, Peter R. - In: Journal of the Academy of Marketing Science 32 (2004) 4, pp. 371-385
Persistent link: https://www.econbiz.de/10006150370
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Longitudinal Shifts in the Drivers of Satisfaction with Product Quality: The Role of Attribute Resolvability
Slotegraaf, Rebecca J.; Inman, J.Jeffrey - In: Journal of marketing research : JMR 41 (2004) 3, pp. 269-280
Persistent link: https://www.econbiz.de/10006645659
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The Role of Firm Resources in Returns to Market Deployment
Slotegraaf, Rebecca J.; Moorman, Christine; Inman, J.Jeffrey - In: Journal of marketing research : JMR 40 (2003) 3, pp. 295-309
Persistent link: https://www.econbiz.de/10006649605