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Product withdrawal pandemonium : marketing communication implications from the Pan Pharmaceuticals product withdrawals
Eagle, Lynne C.; Hawkins, Jacinta; Kitchen, Philip J.; … - 2004
Persistent link: https://www.econbiz.de/10002084600
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Globalization, integration and gray marketing : marketing communications in New Zealand
Kitchen, Philip J.; Eagle, Lynne C. - 2001
Persistent link: https://www.econbiz.de/10001650592
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The future of marketing : critical 21st century perspectives
Kitchen, Philip J. (ed.); Sheth, Jagdish N. (contributor) - 2003 - 1. publ.
Persistent link: https://www.econbiz.de/10001702742
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Marketing mind prints
Kitchen, Philip J. (contributor) - 2004
Persistent link: https://www.econbiz.de/10001851358
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Advertising in mature markets : potentially persuasive or repurchase reminder
Eagle, Lynne C.; Rose, Lawrence Craig; Kitchen, Philip J. - 2003
Persistent link: https://www.econbiz.de/10001853293
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Balancing marketing education and information technology : matching needs or needing a better match?
Eagle, Lynne C.; Hunt, Lynne; Kitchen, Philip - 2002
Persistent link: https://www.econbiz.de/10001726430
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A comparative analysis of the development of integrated marketing communications in New Zealand and the United Kingdom
Eagle, Lynne C. (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003792325
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Integrated marketing communications : practice leads theory
Kitchen, Philip J.; Kim, Ilchul; Schultz, Don E. - In: Journal of advertising research 48 (2008) 4, pp. 531-546
Persistent link: https://www.econbiz.de/10003797968
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Spatial and temporal specificity and transferability : structuration as the relationship marketing meta-theory
Nicholson, John; Lindgreen, Adam; Kitchen, Philip - In: Qualitative market research : an international journal 12 (2009) 2, pp. 187-207
Persistent link: https://www.econbiz.de/10003843730
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IMC : new horizon/false dawn for a marketplace in turmoil?
Kitchen, Philip J.; Schultz, Don E. - In: Journal of marketing communications 15 (2009) 2/3, pp. 197-204
Persistent link: https://www.econbiz.de/10003881216