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Advertising Creativity Matters
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Advertising
42
Werbung
36
Consumer behaviour
33
Konsumentenverhalten
31
Advertising effects
27
Werbewirkung
27
Creativity
12
Kreativität
12
Brand image
9
Markenimage
9
Einzelhandel
8
Marketing
8
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8
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7
Brand management
7
Markenartikel
7
Markenführung
7
Customer satisfaction
6
Kundenzufriedenheit
6
Beziehungsmarketing
5
Kommunikation
5
Psychology of advertising
5
Relationship marketing
5
Werbepsychologie
5
Advertising planning
4
Experiment
4
Internet marketing
4
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4
Marketingmanagement
4
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4
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4
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4
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4
Virales Marketing
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Öffentlichkeitsarbeit
4
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3
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English
97
Undetermined
27
Swedish
1
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Rosengren, Sara
74
Dahlén, Micael
73
Thorbjørnsen, Helge
13
Lange, Fredrik
11
Söderlund, Magnus
10
Colliander, Jonas
9
Eisend, Martin
9
Modig, Erik
9
Törn, Fredrik
9
Liljedal, Karina T.
6
Sjödin, Henrik
6
Åkestam, Nina
6
Baines, Paul
4
Campbell, Colin L.
4
Karsberg, John
4
Antonetti, Paolo
3
Fill, Chris
3
Friberg, Lars
3
Fröberg, Emelie
3
Nilsson, Erik
3
Sagfossen, Sofie
3
Öhman, Niclas
3
Berg, Hanna
2
Blom, Angelica
2
Bondesson, Niklas
2
Demsar, Vlad
2
Hansen, Håvard
2
Hernant, Mikael
2
Huh, Jisu
2
Laczniak, Russell N.
2
Linander, Johanna
2
Nordfält, Jens
2
Prebensen, Nina K.
2
Rust, Roland T.
2
Sands, Sean
2
Smith, Terry
2
Stewart, David W.
2
Szugalski, Stefan
2
Aksoy, Lerzan
1
Antonetti, Paoli
1
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Springer Fachmedien Wiesbaden
2
Economics Institute for Research (SIR), Handelshögskolan i Stockholm
1
Ekonomiska forskningsinstitutet <Stockholm>
1
European Advertising Academy
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <17., 2018, Valencia>
1
ICORIA <18., 2019, Krems>
1
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Journal of advertising : official publication of the American Academy of Advertising
16
Journal of advertising research
16
Journal of current issues and research in advertising : JCIRA
8
Journal of retailing and consumer services
8
International journal of advertising : the quarterly review of marketing communications
7
International journal of advertising : the review of marketing communications
7
Advances in advertising research
4
European Journal of Marketing
4
European journal of marketing : EJM
4
European Advertising Academy
3
Journal of Product & Brand Management
3
Journal of marketing communications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Psychology & marketing
2
Research
2
SSE working paper series in business administration
2
The journal of product & brand management
2
Advertising in new formats and media : current research and implications for marketers
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
EAA Series
1
International Journal of Contemporary Hospitality Management
1
International journal of contemporary hospitality management
1
International journal of service industry management : IJSIM
1
Journal of Advertising Research
1
Journal of Consumer Marketing
1
Journal of advertising
1
Journal of business research : JBR
1
Journal of current issues and research in advertising
1
Journal of marketing
1
Journal of marketing education : JME
1
Journal of retailing
1
Journal of service management
1
Journal of service research
1
Organizational dynamics : a quarterly review of organizational behavior for professional managers
1
SSE/EFI Working Paper Series in Business Administration
1
Scandinavian Journal of Management
1
Scandinavian journal of management
1
Springer Gabler Research
1
SpringerLink / Bücher
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
85
OLC EcoSci
25
Other ZBW resources
9
RePEc
3
USB Cologne (EcoSocSci)
3
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91
Full disclosure : advertising is more than meets the eye : editorial
Rosengren, Sara
;
Eisend, Martin
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10012498496
Saved in:
92
Icoria special issue
Rosengren, Sara
(
ed.
);
Eisend, Martin
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012498511
Saved in:
93
Designing and communicating experience
Waiguny, Martin K. J.
(
ed.
);
Rosengren, Sara
(
ed.
)
-
ICORIA <18., 2019, Krems>
-
2021
Persistent link: https://www.econbiz.de/10012301380
Saved in:
94
Marketing
Baines, Paul
;
Fill, Chris
;
Rosengren, Sara
-
2017
-
Fourth edition
Persistent link: https://www.econbiz.de/10011585178
Saved in:
95
The allure of the bottle as a package : an assessment of perceived effort in a packaging context
Söderlund, Magnus
;
Colliander, Jonas
;
Karsberg, John
; …
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 91-100
Persistent link: https://www.econbiz.de/10011666492
Saved in:
96
Marketing
Baines, Paul
;
Fill, Chris
;
Rosengren, Sara
;
Antonetti, Paolo
-
2019
-
Fifth edition
Persistent link: https://www.econbiz.de/10011981965
Saved in:
97
Multiple touchpoints in brand communication
Bigné Alcañiz, J. Enrique
(
ed.
);
Rosengren, Sara
(
ed.
)
-
ICORIA <17., 2018, Valencia>
-
2019
Persistent link: https://www.econbiz.de/10011950106
Saved in:
98
The more the merrier : dealing with a multitude of advertising effects : editorial
Eisend, Martin
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 187-190
Persistent link: https://www.econbiz.de/10012200477
Saved in:
99
Now what? : evaluating the sales effects of introducing an online store
Hernant, Mikael
;
Rosengren, Sara
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 305-313
Persistent link: https://www.econbiz.de/10011747904
Saved in:
100
How organizational identification among retail employees is affected by advertising
Rosengren, Sara
;
Bondesson, Niklas
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 204-209
Persistent link: https://www.econbiz.de/10011743255
Saved in:
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