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A Rhetorical Question: What Is the Impact of Non-traditional Media for Low- and High-Reputation Brands?
Dahlén, Micael - In: Journal of current issues and research in advertising : … 31 (2009) 2, pp. 13-25
Persistent link: https://www.econbiz.de/10008346604
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The "killer" ad: an assessment of advertising violence
Söderlund, Magnus; Dahlén, Micael - In: European journal of marketing : EJM 44 (2010) 11, pp. 1811-1839
Persistent link: https://www.econbiz.de/10008720166
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A Disaster Is Contagious: How a Brand in Crisis Affects Other Brands - This article reports on two studies showing that a brand crisis changes consumer perceptions and the game rul...
Dahlén, Micael; Lange, Fredrik - In: Journal of advertising research 46 (2006) 4, pp. 388-397
Persistent link: https://www.econbiz.de/10007600591
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Long Live Creative Media Choice
Dahlén, Micael; Friberg, Lars; Nilsson, Erik - In: International journal of advertising : the quarterly … 38 (2009) 2, pp. 121-130
Persistent link: https://www.econbiz.de/10009976398
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A Taste of "Nextopia"
Dahlén, Micael; Thorbjørnsen, Helge; Sjödin, Henrik - In: International journal of advertising : the quarterly … 40 (2011) 4, pp. 33-45
Persistent link: https://www.econbiz.de/10009976484
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Advertising weak and strong brands: Who gains?
Dahlén, Micael; Lange, Fredrik - In: Psychology & marketing 22 (2005) 6, pp. 473-488
Persistent link: https://www.econbiz.de/10006959943
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Real consumers in the virtual store
Dahlén, Micael; Lange, Fredrik - In: Scandinavian journal of management 18 (2002) 3, pp. 341-364
Persistent link: https://www.econbiz.de/10006975165
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THE MEDIUM AS A CONTEXTUAL CUE
Dahlén, Micael - In: Journal of advertising : official publication of the … 34 (2005) 3, pp. 89
Persistent link: https://www.econbiz.de/10008116210
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Interference Effects of a Purchase on Subsequent Advertising Within the Category
Dahlén, Micael; Nordfält, Jens - In: Journal of current issues and research in advertising : … 26 (2004) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10008117187
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When is Advertising Advertising? Comparing Responses to Non-Traditional and Traditional Advertising Media
Dahlén, Micael; Edenius, Mats - In: Journal of current issues and research in advertising : … 29 (2007) 1, pp. 33-42
Persistent link: https://www.econbiz.de/10008125734