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International advertising strategy: A review, reassessment and recommendation
Melewar, T.C.; Vemmervik, Claes - In: Management decision : MD 42 (2004) 7, pp. 863-881
Persistent link: https://www.econbiz.de/10006550032
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Is the French Model of Capitalism Becoming Like the Anglo-Saxon Model?
Melewar, T.C.; Mott, Andrea - In: Journal of general management 28 (2003) 4, pp. 47-63
Persistent link: https://www.econbiz.de/10006612853
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The Impact of Information Technology on Global Marketing Strategies
Melewar, T.C.; Stead, Caroline - In: Journal of general management 27 (2002) 4, pp. 29-40
Persistent link: https://www.econbiz.de/10006616368
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The Role of Corporate Identity in Merger and Acquisition Activity
Melewar, T.C.; Harrold, John - In: Journal of general management 26 (2000) 2, pp. 17-31
Persistent link: https://www.econbiz.de/10006621986
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Do you know Y? Mobile internet and the thumb generation
Lim, Lynn L.K.; Chou, Mei Wen; Melewar, T.C. - In: International journal of technology marketing : IJTMkt 3 (2008) 2, pp. 137-152
Persistent link: https://www.econbiz.de/10008270460
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MNE executive insights into international advertising programme standardisation
Melewar, T.C.; Pickton, D.; Gupta, S.; Chigovanyika, T. - In: Journal of marketing communications 15 (2009) 5, pp. 345-366
Persistent link: https://www.econbiz.de/10008334829
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Investigating the implications of business and culture on the behaviour of customers of international firms
Gupta, Suraksha; Navare, Jyoti; Melewar, T.C. - In: Industrial marketing management : the international … 40 (2011) 1, pp. 65-78
Persistent link: https://www.econbiz.de/10008814590
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Transfer of brand knowledge in business-to-business markets: a qualitative study
Gupta, Suraksha; Melewar, T.C.; Bourlakis, Michael - In: The journal of business & industrial marketing 25 (2010) 5, pp. 395-404
Persistent link: https://www.econbiz.de/10008423807
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Nation branding and integrated marketing communications: an ASEAN perspective
Dinnie, Keith; Melewar, T.C.; Seidenfuss, Kai-Uwe; … - In: International marketing review 27 (2010) 4, pp. 388-404
Persistent link: https://www.econbiz.de/10008435065
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"<IT>Geiz-ist-geil<-IT>" strategy: a three-company study
Bridges, K.; Melewar, T.C.; Otubanjo, B.Olutayo - In: Management decision : MD 45 (2007) 6, pp. 1023-1037
Persistent link: https://www.econbiz.de/10007748623