lkmen, Glden; Thomas, Manoj; Morwitz, Vicki G. - In: Journal of Consumer Research 35 (2008) 2, pp. 245-256
Consumers' budgets are influenced by the temporal frame used for the budget period. Budgets planned for the next month are much lower than recorded expenses, while those for the next year are closer to recorded expenses (study 1). The difficulty of estimating budgets for the next year imparts...
