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How public-issue-promoted and revenue-related types of social marketing influence customer-perceived value in Taiwan's banking industry
Chang, Hong-sheng; Chen, Tser-yieth; Tseng, Chien-ming - In: Journal of international consumer marketing 21 (2009) 1, pp. 35-49
Persistent link: https://www.econbiz.de/10003890675
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How Public-Issue-Promoted and Revenue-Related Types of Social Marketing Influence Customer-Perceived Value in Taiwan's Banking Industry
Chang, Hong-Sheng; Chen, Tser-Yieth; Tseng, Chien-Ming - In: Journal of international consumer marketing 21 (2008) 1, pp. 35-50
Persistent link: https://www.econbiz.de/10009266540
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How Public-Issue-Promoted and Revenue-Related Types of Social Marketing Influence Customer-Perceived Value in Taiwan's Banking Industry
Chang, Hong-Sheng; Chen, Tser-Yieth; Tseng, Chien-Ming - In: Journal of international consumer marketing 21 (2008) 1, pp. 35-50
Persistent link: https://www.econbiz.de/10008172376
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The matrix composition of banking customer value
Chang, Hong-sheng; Tseng, Chien-ming - In: Journal of international consumer marketing 22 (2010) 4, pp. 347-362
Persistent link: https://www.econbiz.de/10008991649
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The Matrix Composition of Banking Customer Value
Chang, Hong-sheng; Tseng, Chien-ming - In: Journal of international consumer marketing 22 (2010) 4, pp. 347-363
Persistent link: https://www.econbiz.de/10008452812
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The Effects of Learning Capacity, Transparency and Relationship Quality on Inter-Organizational Learning
Chen, Tser-Yieth; Hung, Kuang-Peng; Tseng, Chien-Ming - In: International journal of management 27 (2010) 3, pp. 405-421
Persistent link: https://www.econbiz.de/10008734955
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Social-demographics, driving experience and yearly driving distance in relation to a tour bus driver's at-fault accident risk
Tseng, Chien-ming - In: Tourism management : research, policies, practice 33 (2012) 4, pp. 910-915
Persistent link: https://www.econbiz.de/10009510714
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Increase hotel customer value by reducing relevant perceived risk in Taiwan
Chang, Hong-sheng - In: Journal of hospitality & leisure marketing : the … 16 (2007) 4, pp. 324-342
Persistent link: https://www.econbiz.de/10003766526
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Increasing hotel customer value through service quality cues in Taiwan
Chang, Hong-Sheng - In: The service industries journal 28 (2008) 1/2, pp. 73-84
Persistent link: https://www.econbiz.de/10003732979
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Social-demographics, driving experience and yearly driving distance in relation to a tour bus driver’s at-fault accident risk
Tseng, Chien-Ming - In: Tourism management : research, policies, practice 33 (2012) 4, pp. 910-916
Persistent link: https://www.econbiz.de/10009828141