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TO BID OR NOT TO BID: DRIVERS OF BIDDING BEHAVIOR IN ELECTRONIC REVERSE AUCTIONS
YENIYURT, SENGUN; WATSON, STEVIE; CARTER, CRAIG R.; … - In: The journal of supply chain management : a global … 47 (2011) 1, pp. 60-73
Persistent link: https://www.econbiz.de/10008782061
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Balancing Development Costs and Sales to Optimize the Development Time of Product Line Additions
Calantone, RogerJ.; Yeniyurt, Sengun; Townsend, JanellD.; … - In: The journal of product innovation management : an … 27 (2010) 3, pp. 336-349
Persistent link: https://www.econbiz.de/10008397012
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Factors Influencing Brand Launch in a Global Marketplace
Yeniyurt, Sengun; Townsend, Janelld; Talay, Mehmetberk - In: The journal of product innovation management : an … 24 (2007) 5, pp. 471-485
Persistent link: https://www.econbiz.de/10007764945
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Integrating global and local procurement for superior supplier working relations
Yeniyurt, Sengun; Henke, John W.; Cavusgil, Erin - In: International business review : the official journal of … 22 (2013) 2, pp. 351-362
Persistent link: https://www.econbiz.de/10010087088
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Complementary approaches to preliminary foreign market opportunity assessment: country clustering and country ranking
Cavusgil, S.Tamer; Kiyak, Tunga; Yeniyurt, Sengun - In: Industrial marketing management : the international … 33 (2004) 7, pp. 607-618
Persistent link: https://www.econbiz.de/10006242969
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A global market advantage framework: the role of global market knowledge competencies
Yeniyurt, Sengun; Tamer Cavusgil, S.; Hult, G.Tomas M. - In: International business review : the official journal of … 14 (2005) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10005918680
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The impact of information technology on supply chain capabilities and firm performance: A resource-based view
Wu, Fang; Yeniyurt, Sengun; Kim, Daekwan; Cavusgil, S.Tamer - In: Industrial marketing management : the international … 35 (2006) 4, pp. 493-504
Persistent link: https://www.econbiz.de/10007259849
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A literature review and integrative performance measurement framework for multinational companies
Yeniyurt, Sengun - In: Marketing intelligence & planning 21 (2003) 3, pp. 134-142
Persistent link: https://www.econbiz.de/10006968817
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Race for market share gains : how emerging market and advanced economy MNEs perform in each other's turf
Ozkan, Kubilay S. L.; Khan, Huda; Deligonul, Seyda; … - In: Journal of business research : JBR 150 (2022), pp. 208-222
Persistent link: https://www.econbiz.de/10013365703
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An empirical examination of consumer co-creation process
Lee, Kyungwon; Uslay, Can; Yeniyurt, Sengun - In: Marketing letters : a journal of research in marketing 34 (2023) 2, pp. 205-222
Persistent link: https://www.econbiz.de/10014333917