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Xia, Lan; Kukar-Kinney, Monika; Monroe, Kent B. - In: Journal of retailing 86 (2010) 1, pp. 1-10

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Monroe, Kent B. - 2011

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Xia, Lan; Monroe, Kent B. - In: The journal of product & brand management 26 (2017) 3, pp. 327-339

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Xia, Lan; Monroe, Kent B.; Cox, Jennifer L. - In: Journal of marketing 68 (2004) 4, pp. 1-15

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Xia, Lan; Monroe, Kent B. - In: International journal of retail & distribution management 37 (2009) 8, pp. 680-694

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