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Consumers un-tethered: A three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao (Tony); Rohm, Andrew J.; Sultan, Fareena; … - In: Journal of business research : JBR 66 (2013) 12, pp. 2536-2544
Persistent link: https://www.econbiz.de/10010181301
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Strategy-E-Business - Placing Trust at the Center of Your Internet Strategy - Consumers make Internet buying decisions on the basis of trust. How much trust your Web site needs to...
Urban, Glen L.; Sultan, Fareena; Qualls, William J. - In: MIT sloan management review 42 (2000) 1, pp. 39-48
Persistent link: https://www.econbiz.de/10006282946
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The Coming Era of "Brand in the Hand" Marketing - The growing popularity of cell phones and other hand-held mobile devices has opened up new marketing possibilities.
Sultan, Fareena; Rohm, Andrew - In: MIT sloan management review 47 (2005) 1, pp. 83-95
Persistent link: https://www.econbiz.de/10006231454
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How marketing research affects cycle time: A case of the telecommunications industry
Barczak, Gloria; Sultan, Fareena - In: The journal of business & industrial marketing 16 (2001) 4, pp. 258-273
Persistent link: https://www.econbiz.de/10007041937
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Designing a Trust-Based E-Business Strategy - Trust will make or break an e-business.
Sultan, Fareena; Mooraj, Hussain A. - In: Marketing management : a quarterly business management … 10 (2001) 4, pp. 40-45
Persistent link: https://www.econbiz.de/10007237545
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TURNING MARKETING RESEARCH HIGH-TECH - Marketing research needs a boost in image to be of help to technology companies.
Sultan, Fareena; Barczak, Gloria - In: Marketing management : a quarterly business management … 8 (1999) 4, pp. 25-30
Persistent link: https://www.econbiz.de/10007244066
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Use or Lose - Is your company employing information technology in new-product development?
Barczak, Gloria; Sultan, Fareena - In: Marketing management : a quarterly business management … 15 (2006) 2, pp. 30-37
Persistent link: https://www.econbiz.de/10007225334
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The Evolution of E-Business - Three traditional businesses explore the benefits of online marketing.
Rohm, Andrew J.; Sultan, Fareena - In: Marketing management : a quarterly business management … 13 (2004) 1, pp. 32-37
Persistent link: https://www.econbiz.de/10007230906
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Number 3 - International service variants: Airline passenger expectations and perceptions of service quality
Sultan, Fareena; Simpson Jr, Merlin C. - In: The journal of services marketing 14 (2000) 2-3, pp. 188-216
Persistent link: https://www.econbiz.de/10007117966
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MARKETING - How to Market to Generation M(obile) - Young consumers have been notoriously difficult for advertisers to reach. Mobile marketing might provide the answer, but only if...
Sultan, Fareena; Rohm, Andrew J. - In: MIT sloan management review 49 (2008) 4, pp. 35-42
Persistent link: https://www.econbiz.de/10008080006