Children’s purchase influence (CPI) is an important factor in understanding family consumption behavior. The present study investigated the effects of cultural adaptation, including the role of acculturation and ethnicidentification, on children’s role in family purchase decisions. By...

This research examined the influence of Internet experience and web atmospherics on consumer online behavior. It developed a model of web navigation behavior where these antecedent variables drove website exploratory behavior and website involvement, which in turn, drove site attitudes and...

In five studies, the present research examines the impact of having an independent (vs. interdependent) mindset on consumer adoption of new products. A first study finds that consumers in a predominantly independent (vs. interdependent) culture are more willing to adopt really new products...

Numerous studies examine potential facilitators and inhibitors of open source software (OSS) adoption at the firm level. This study represents the first attempt to propose and test a multi-level framework, examining the effects of five country-level variables and two under-explored firm-level...

Multi-disciplinary research has documented that parenting strategies influence children’s cigarette use. Extending the extant literature, we develop an integrative model to examine the effect of parenting strategies on children’s smoking progression, in which children’s self-esteem plays...

This article maintains that power enhances consumers’ ability to resist social influence, but produces different resistance outcomes, depending on the level of certainty with which consumers hold their own attitudes. When attitude certainty is high, empowered consumers resist social influence...

This article maintains that power enhances consumers’ ability to resist social influence but produces different resistance outcomes, depending on the level of certainty with which consumers hold their own attitudes. When attitude certainty is high, empowered consumers resist social influence...