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Zinkhan, George M.
122
LaTour, Michael S.
55
Ford, John B.
17
Latour, Michael S.
12
LaTour, Kathryn A.
11
Watson, Richard T.
10
Henthorne, Tony L.
9
Dixit, Ashutosh
8
Kwak, Hyokjin
8
Pan, Yue
8
Krishen, Anjala S.
7
Peters, Cara
7
Pitt, Leyland F.
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Braunsberger, Karin
6
Hollenbeck, Candice R.
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Christian Zinkhan, F.
5
Reichert, Tom
5
Song, Ji Hee
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Balazs, Anne L.
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Braun-Latour, Kathryn A.
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Close, Angeline G.
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Gailey, Edward
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Johnson, Madeline
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Conchar, Margy P.
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Merchant, Altaf
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Adkins, Mark
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Andras, Trina Larsen
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Ayala, Gail S.
2
Berthon, Pierre R.
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Bliss, Sara J.
2
Bui, M̃y
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Journal of business research : JBR
19
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of Business Research
14
Journal of the Academy of Marketing Science
13
Journal of advertising research
11
Journal of current issues and research in advertising : JCIRA
9
International journal of advertising : the quarterly review of marketing communications
7
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6
Journal of Consumer Marketing
5
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Industrial marketing management : the international journal for industrial and high-tech firms
4
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3
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Managerial Finance
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American business review
2
Business horizons
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International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
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Operations research, Management science : OR MS ; the international literature digest
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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Advances in business marketing : a research annual
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California management review : CMR
1
Cross-cultural and critical perspectives on brands
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European Journal of Marketing
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European journal of marketing : EJM
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OLC EcoSci
97
ECONIS (ZBW)
54
Other ZBW resources
20
RePEc
18
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91
Nonbranded or branded direct-to-consumer prescription drug advertising : which is more effective?
Rollins, Brent L.
;
King, Karen Whitehill
;
Zinkhan, George M.
- In:
Health marketing quarterly
28
(
2011
)
1
,
pp. 86-98
Persistent link: https://www.econbiz.de/10008990989
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92
A theory of the firm perspective on marketing and distributive justice
Crul, Liselore
;
Zinkhan, George M.
- In:
Journal of macromarketing : examining the interactions …
28
(
2008
)
1
,
pp. 12-23
Persistent link: https://www.econbiz.de/10003661428
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93
Two copy testing techniques: the cloze procedure and the cognitive complexity test
Zinkhan, George M.
;
Martin, Claude R.
- In:
Journal of business research : JBR
11
(
1983
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10003626708
Saved in:
94
Consumer tipping: a cross-country study
Lynn, Michael
- In:
Journal of consumer research : JCR ; an …
20
(
1993
)
3
,
pp. 478-488
Persistent link: https://www.econbiz.de/10001157512
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95
An overview of marketing strategy and planning
Zinkhan, George M.
- In:
International journal of research in marketing : IJRM ; …
11
(
1994
)
3
,
pp. 185-218
Persistent link: https://www.econbiz.de/10001163886
Saved in:
96
New brand names and inferential beliefs : some insights on naming new products
Zinkhan, George M.
- In:
Journal of business research : JBR
15
(
1987
)
2
,
pp. 157-172
Persistent link: https://www.econbiz.de/10001029658
Saved in:
97
Individual differences and marketing decision support system usage and satisfaction
Zinkhan, George M.
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 208-214
Persistent link: https://www.econbiz.de/10001036284
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98
Retail spectacles and brand meaning : insights from a brand museum case study
Hollenbeck, Candice R.
;
Peters, Cara
;
Zinkhan, George M.
- In:
Journal of retailing
84
(
2008
)
3
,
pp. 334-353
Persistent link: https://www.econbiz.de/10003782199
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99
The netvertising image : netvertising image communication model (NICM) and construct definition
Stern, Barbara B.
;
Zinkhan, George M.
;
Holbrook, Morris B.
- In:
Advertising, promotion, and new media
,
(pp. 30-50)
.
2015
Persistent link: https://www.econbiz.de/10011708638
Saved in:
100
Marketing in the age of the network: From marketplace to U-space
Watson, Richard T.
;
Berthon, Pierre
;
Pitt, Leyland F.
; …
- In:
Business Horizons
47
(
2004
)
6
,
pp. 33-40
Persistent link: https://www.econbiz.de/10005354517
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