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Assessing marketing performanc...
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Roberts, John
424
Ambler, Tim
110
Milgrom, Paul
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Roberts, John M.
54
Roberts, John H.
46
Bloom, Nicholas
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Gibbons, Robert
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Mahajan, Aprajit
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1
Assessing marketing performance : dont't settle for a silver metric
Ambler, Tim
;
Roberts, John H.
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 733-750
Persistent link: https://www.econbiz.de/10003768182
Saved in:
2
Choosing marketing dashboard metrics
Ambler, Tim
;
Roberts, John
- In:
Business performance measurement : unifying theories …
,
(pp. 239-260)
.
2007
Persistent link: https://www.econbiz.de/10003593093
Saved in:
3
Beware the silver metric : marketing performance measurement has to be multidimensional ; report No. 06-113
Ambler, Tim
;
Roberts, John H.
- In:
MSI reports : working paper series
(
2006
)
3
,
pp. 3-13
Persistent link: https://www.econbiz.de/10003393736
Saved in:
4
Response to Ambler and Roberts' " Beware the silver metric" : report No. 06-114
Peppers, Don
;
Rogers, Martha
- In:
MSI reports : working paper series
(
2006
)
3
,
pp. 15-18
Persistent link: https://www.econbiz.de/10003393765
Saved in:
5
A word of warning clarified : reactions to Peppers and Rogers' response ; report No. 06-115
Ambler, Tim
;
Roberts, John H.
- In:
MSI reports : working paper series
(
2006
)
3
,
pp. 19-21
Persistent link: https://www.econbiz.de/10003393768
Saved in:
6
Assessing marketing performance : don't settle for a silver metric
Ambler, Tim
;
Roberts, John H.
- In:
The marketing : accounting interface
,
(pp. 73-89)
.
2016
Persistent link: https://www.econbiz.de/10011442573
Saved in:
7
A word of warning clarified : reactions to Peppers and Rogers' response ; report No. 06-115
Ambler, Tim
;
Roberts, John
;
Peppers, Don
;
Rogers, Martha
- In:
MSI reports : working paper series
(
2006
)
3
,
pp. 19-21
Persistent link: https://www.econbiz.de/10009893470
Saved in:
8
Beware the silver metric : marketing performance measurement has to be multidimensional ; report No. 06-113
Ambler, Tim
;
Roberts, John
- In:
MSI reports : working paper series
(
2006
)
3
,
pp. 3-13
Persistent link: https://www.econbiz.de/10009893472
Saved in:
9
Marketing and the bottom line : assessing marketing performance
Ambler, Tim
- In:
Performance management : multidisciplinary perspectives
,
(pp. 137-148)
.
2008
Persistent link: https://www.econbiz.de/10003712985
Saved in:
10
Questions marketers need to answer
Ambler, Tim
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 172-179)
.
2006
Persistent link: https://www.econbiz.de/10003430305
Saved in:
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