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Advertising management
Batra, Rajeev; Myers, John Graham; Aaker, David A. - 1996 - 5. ed.
Persistent link: https://www.econbiz.de/10004315463
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The new direct marketing : how to implement a profit-driven database marketing strategy
Batra, Rajeev (contributor) - 1999 - 3. ed.
Persistent link: https://www.econbiz.de/10004340064
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Consumer attitudes toward marketplace globalization: Structure, antecedents and consequences
Alden, Dana L.; Steenkamp, Jan-Benedict E.M.; Batra, Rajeev - In: International journal of research in marketing : IJRM ; … 23 (2006) 3, pp. 227-240
Persistent link: https://www.econbiz.de/10007278355
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Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture
Alden, Dana L.; Steenkamp, Jan-Benedict E.M.; Batra, Rajeev - In: Journal of marketing 63 (1999) 1, pp. 75-87
Persistent link: https://www.econbiz.de/10005970709
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Consumer-Level Factors Moderating The Success of Private Label Brands
Batra, Rajeev; Sinha, Indrajit - In: Journal of retailing 76 (2000) 2, pp. 175-192
Persistent link: https://www.econbiz.de/10006623702
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When Corporate Image Affects Product Evaluations: The Moderating Role of Perceived Risk
Gürhan-Canli, Zeynep; Batra, Rajeev - In: Journal of marketing research : JMR 41 (2004) 2, pp. 197-205
Persistent link: https://www.econbiz.de/10006646963
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Modeling the Response Pattern to Direct Marketing Campaigns
Basu, Amiya K.; Basu, Atasi; Batra, Rajeev - In: Journal of marketing research : JMR 32 (1995) 2, pp. 204-212
Persistent link: https://www.econbiz.de/10006683074
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When Does Advertising Have an Impact? A Study of Tracking Data
Batra, Rajeev; Lehmann, Donald R.; Burke, Joanne; Pae, Jae - In: Journal of advertising research 35 (1995) 5, pp. 19-32
Persistent link: https://www.econbiz.de/10006532234
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Economic versus Personal Future-Oriented Attitudes as Consumer Shopping Indicators
Kahle, Lynn; Shoham, Aviv; Rose, Gregory; Smith, Malcolm; … - In: Journal of euro-marketing 12 (2003) 3-4, pp. 35-54
Persistent link: https://www.econbiz.de/10007155974