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The Stopping Power of Advertis...
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Consumer behaviour
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Wedel, Michel
286
Pieters, Rik
143
Batra, Rajeev
73
Kamakura, Wagner A.
48
DeSarbo, Wayne S.
29
Zeelenberg, Marcel
21
Baumgartner, Hans
15
DeSarbo, Wayne
14
Bijmolt, Tammo H. A.
11
Böckenholt, Ulf
11
Ebbes, Peter
10
Haaijer, Rinus
10
Hofstede, Frenkel ter
10
Zhang, Jie
10
Kamakura, Wagner
9
Lenk, Peter
9
Steenkamp, Jan-Benedict E.M.
8
Sándor, Zsolt
8
Vriens, Marco
8
Bagozzi, Richard P.
6
Boter, Jaap
6
Rouwendal, Jan
6
Rust, Roland T.
6
Steenkamp, Jan-Benedict E. M.
6
Ahuvia, Aaron
5
Franses, Philip Hans
5
Lans, Ralf van der
5
Naik, Prasad A.
5
Paap, Richard
5
Pieters, F. G. M. (Rik)
5
Rosbergen, Edward
5
Warlop, Luk
5
Alden, Dana L.
4
Bijmolt, Tammo H.A.
4
Bockenholt, Ulf
4
Degeratu, Alexandru M.
4
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4
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2
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2
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
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14
Journal of Consumer Research
12
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11
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9
Research report / Graduate School Research Institute Systems, Organisations and Management
9
Robert H. Smith School Research Paper
8
Discussion paper / Center for Economic Research, Tilburg University
7
Journal of Business Research
7
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
7
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6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
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6
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6
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5
Psychometrika
5
Research report / Graduate School Research Institute Systems, Organisations and Management / Graduate School Research Institute Systems, Organisations and Management
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Economics letters
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International Series in Quantitative Marketing
4
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4
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4
Journal of marketing research
4
Organizational Behavior and Human Decision Processes
4
Psychology & marketing
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Conjoint measurement : methods and applications
3
Fundamentals of marketing research ; Vol. 6
3
Journal of Business & Economic Statistics
3
Journal of behavioral decision making
3
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of international marketing
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Journal of the Academy of Marketing Science
3
Management Science
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Marketing Letters
3
Marketing letters : a journal of research in marketing
3
Operations research, Management science : OR MS ; the international literature digest
3
Statistica Neerlandica
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ECONIS (ZBW)
225
OLC EcoSci
109
RePEc
84
USB Cologne (EcoSocSci)
17
BASE
9
Other ZBW resources
6
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61
The moderating role of dialecticism in consumer responses to product information
Wang, Haizhong
;
Batra, Rajeev
;
Chen, Zengxiang
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
3
,
pp. 381-394
Persistent link: https://www.econbiz.de/10011531091
Saved in:
62
The new emerging market multinationals : four strategies for disrupting markets and building brands
Chattopadhyay, Amitava
;
Batra, Rajeev
-
2012
Persistent link: https://www.econbiz.de/10009565937
Saved in:
63
Affective responses mediating acceptance of advertising
Batra, Rajeev
- In:
Journal of consumer research : JCR ; an …
13
(
1986
)
2
,
pp. 234-249
Persistent link: https://www.econbiz.de/10001018725
Saved in:
64
Situational effects of advertising repetition : the moderating influence of motivation, ability, and opportunity to respond
Batra, Rajeev
- In:
Journal of consumer research : JCR ; an …
12
(
1986
)
4
,
pp. 432-468
Persistent link: https://www.econbiz.de/10001019231
Saved in:
65
Brand positioning through advertising in Asia, North America, and Europe : the role of global consumer culture
Alden, Dana
;
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
- In:
Best practices in international marketing
,
(pp. 193-215)
.
2002
Persistent link: https://www.econbiz.de/10001680898
Saved in:
66
Assessing the role of emotions as mediators of consumer responses to advertising
Holbrook, Morris B.
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
3
,
pp. 404-420
Persistent link: https://www.econbiz.de/10001068354
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67
Consumption attitudes and behaviors in Asia : a "discovery-oriented" fresh look
Batra, Rajeev
;
Li, Dongmei
;
Chiu, Chi-yue
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 559-575
Persistent link: https://www.econbiz.de/10013163354
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68
Positioning multi-country brands : the impact of heterogeneity in cultural values and competitive set
Batra, Rajeev
;
Zhang, Y. Charles
;
Aydinoglu, Nilufer Z.
; …
-
2013
Persistent link: https://www.econbiz.de/10010212629
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69
Brand love
Batra, Rajeev
;
Ahuvia, Aaron
;
Bagozzi, Richard P.
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009737494
Saved in:
70
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
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