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Attribute conflict in consumer decision making : the role of task compatibility

Nagpal, Anish; Krishnamurthy, Parthasarathy - In: Journal of consumer research : JCR ; an … 34 (2007/08) 5, pp. 696-705

Persistent link: https://www.econbiz.de/10003724561

Attribute Conflict in Consumer Decision Making: The Role of Task Compatibility

Nagpal, Anish; Krishnamurthy, Parthasarathy - In: Journal of consumer research : JCR ; an … 34 (2008) 5, pp. 696-705

Persistent link: https://www.econbiz.de/10007906631

Attribute Conflict in Consumer Decision Making: The Role of Task Compatibility

Nagpal, Anish; Krishnamurthy, Parthasarathy - In: Journal of Consumer Research 34 (2008) 5, pp. 696-705

Past research holds that a decision between two unattractive alternatives is more difficult than one between two attractive alternatives. We argue that this conclusion may rest on the the task of "choosing" adopted in the past research. A task of choosing requires an attractiveness judgment that...

Persistent link: https://www.econbiz.de/10005834739

Not all missed opportunities cast the same shadow: Voluntary inaction reduces the “sting” of missed sales promotions

Ford, Weixing; Andrews, Demetra; Sivaraman, Anuradha; … - In: Journal of Consumer Behaviour 19 (2019) 1, pp. 57-67

Persistent link: https://www.econbiz.de/10012188918

Making choices under conflict : the impact of decision frames

Krishnamurthy, Parthasarathy; Napal, Anish - In: Marketing letters : a journal of research in marketing 21 (2010) 1, pp. 37-51

Persistent link: https://www.econbiz.de/10003956319

The impact of service-time uncertainty and anticipated congestion on customers' waiting-time decisions

Kumar, Piyush; Krishnamurthy, Parthasarathy - In: Journal of service research : JSR 10 (2007/08) 3, pp. 282-292

Persistent link: https://www.econbiz.de/10003705610

Resisting that triple-chocolate cake : mental budgets and self-control

Krishnamurthy, Parthasarathy; Prokopec, Sonja - In: Journal of consumer research : JCR ; an … 37 (2010/11) 1, pp. 68-79

Persistent link: https://www.econbiz.de/10003982918

Understanding the effectiveness of peer educator outreach on reducing sexually transmitted infections : the role of prevention vs. early detection

Hui, Sam; Krishnamurthy, Parthasarathy; Kumar, Shiv; … - In: Marketing science : the marketing journal of the … 39 (2020) 3, pp. 500-515

Persistent link: https://www.econbiz.de/10012294678

Self-Other Discrepancies in Waiting Time Decisions,

Krishnamurthy, Parthasarathy; Kumar, Piyush - In: Organizational Behavior and Human Decision Processes 87 (2002) 2, pp. 207-226

Persistent link: https://www.econbiz.de/10005318810

Attribute Framing and Goal Framing Effects in Health Decisions

Krishnamurthy, Parthasarathy; Carter, Patrick; Blair, Edward - In: Organizational Behavior and Human Decision Processes 85 (2001) 2, pp. 382-399

Persistent link: https://www.econbiz.de/10005348470