Similar Search Results

An investigation of brand equity dimensions and customer retention : a perspective of postpaid telecom subscribers in Lagos State, Nigeria

Kunle, Ladipo Patrick; Rahim, A. Ganiyu; Nkechi, Peace - In: International journal of management and economics 56 (2020) 4, pp. 339-350

This study investigates brand equity dimensions and customer retention of the Nigerian telecommunications industry … multistage sampling techniques. The four dimensions of brand equity (brand awareness, brand association, perceived quality, and … brand loyalty) were found to be correlated with one another and with overall brand equity. Similarly, the four dimensions …

Persistent link: https://www.econbiz.de/10012395271

Bridging the gap between brand gender and brand loyalty on social media : exploring the mediating effects

Vacas-de-Carvalho, Leonor; Azar, Salim L.; Machado, … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 11/12, pp. 1125-1152

Persistent link: https://www.econbiz.de/10012395429

Trendsetting and gender matter : brand loyalty, perceived quality, and word-of-mouth

Lee, Seung-Hee; Workman, Jane E. - In: Journal of global fashion marketing : JGfM 12 (2021) 1, pp. 16-31

Persistent link: https://www.econbiz.de/10012416242

Identifying new segments from a global branding perspective : a three-country study

Palazzo, Maria; Vollero, Agostino; Siano, Alfonso - In: Journal of marketing analytics : JMA 4 (2016) 4, pp. 159-171

Persistent link: https://www.econbiz.de/10011662895

Building customer-brand relationships through customer brand engagement

Kumar, Vikas - In: Journal of promotion management : innovations in … 26 (2020) 7, pp. 986-1012

Persistent link: https://www.econbiz.de/10012287157

Relationship of advertising appeals, corporate reputation and brand advocacy : the mediation role of brand loyalty

Mahmood, Asif; Haider, Syed Zeeshan - In: LogForum : elektroniczne czasopismo naukowe z dziedziny … 16 (2020) 2, pp. 287-298

Persistent link: https://www.econbiz.de/10012269836

Relationship between marketing program and brand loyalty : is there an influence of gender?

Sohail, M. Sadiq; Al-Jabri, Ibrahim M.; Wahid, … - In: Journal for global business advancement : JGBA 10 (2017) 2, pp. 109-124

Persistent link: https://www.econbiz.de/10011718400

A systematic literature review of brand commitment : definitions, perspectives and dimensions

Osuna Ramírez, Sergio Andrés; Veloutsou, Cleopatra; … - In: Athens journal of business & economics : AJBE 3 (2017) 3, pp. 305-332

Persistent link: https://www.econbiz.de/10011722842

Effects of brand experience on brand loyalty in fashion retail business

Pham Thi Lan Huong; Ngo Thi Hong; Tran Trieu Khai - In: Journal of economic development 23 (2016) 3, pp. 73-88

Persistent link: https://www.econbiz.de/10011647750

Investigating the consumer-brand relationships' development for technology-mediated self-services using the relationship commitment paradigm

Giovanis, Apostolos N.; Zondiros, Dimitris; Tomaras, Petros - In: International journal of internet marketing and … 10 (2016) 3, pp. 186-206

Persistent link: https://www.econbiz.de/10011665139