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Decoding consumer psychology toward dietary supplements : a mediation analysis between freebies and brand loyalty

Bharadwaj, Samrat; Bezborah, Pranjal - In: Journal of food products marketing : innovations in … 27 (2021) 4, pp. 173-187

Persistent link: https://www.econbiz.de/10012623348

Romancing the brands on social media

Beig, Faseeh Amin; Khan, Mohammad Furqan - In: Global business review 23 (2022) 3, pp. 841-862

Persistent link: https://www.econbiz.de/10013256877

Is brand experience a good mediator? : an empirical study on ISP sector

Durmaz, Osman - 2022

Persistent link: https://www.econbiz.de/10012887922

Winning the loyalty cup : impact of symbol-related brand elements on brand loyalty of sports clubs

Reghunathan, Aravind; Joseph, Joshy - In: International journal of sport management and marketing … 21 (2021) 3/4, pp. 245-264

Persistent link: https://www.econbiz.de/10012697147

The effect of airline's professional models on brand loyalty : focusing on mediating effect of brand attitude

Oh, Ah-Hyun; Park, Hye-Yoon - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 5, pp. 155-166

Persistent link: https://www.econbiz.de/10012667655

A study of the factors that influence the brand loyalty of Taiwanese adolescents with respect to purchasing mobile : the case of Tauchung City

Lin, Tsai-yuan; Chang, Min-yen - In: Problems and perspectives in management : PPM ; … 11 (2013) 2, pp. 86-97

Persistent link: https://www.econbiz.de/10010209766

Consumer-based brand authenticity and brand trust in brand loyalty in the Korean coffee shop market

Kim, Soon-Ho; Kim, Min-Seong; Holland, Stephen; … - In: Journal of hospitality & tourism research : JHTR ; the … 45 (2021) 3, pp. 423-446

Persistent link: https://www.econbiz.de/10012483371

An investigation of brand equity dimensions and customer retention : a perspective of postpaid telecom subscribers in Lagos State, Nigeria

Kunle, Ladipo Patrick; Rahim, A. Ganiyu; Nkechi, Peace - In: International journal of management and economics 56 (2020) 4, pp. 339-350

This study investigates brand equity dimensions and customer retention of the Nigerian telecommunications industry … multistage sampling techniques. The four dimensions of brand equity (brand awareness, brand association, perceived quality, and … brand loyalty) were found to be correlated with one another and with overall brand equity. Similarly, the four dimensions …

Persistent link: https://www.econbiz.de/10012395271

Bridging the gap between brand gender and brand loyalty on social media : exploring the mediating effects

Vacas-de-Carvalho, Leonor; Azar, Salim L.; Machado, … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 11/12, pp. 1125-1152

Persistent link: https://www.econbiz.de/10012395429

Trendsetting and gender matter : brand loyalty, perceived quality, and word-of-mouth

Lee, Seung-Hee; Workman, Jane E. - In: Journal of global fashion marketing : JGfM 12 (2021) 1, pp. 16-31

Persistent link: https://www.econbiz.de/10012416242